Apple Announce Video: Why I’m Still Betting on Audio

2026-03-05

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#28 Apple just dropped a major update for video podcasts, but does that mean your audio-only show is a thing of the past? While Spotify and YouTube have been pushing video for years, Apple’s move to support HLS video changes the landscape for every creator. In this episode, we look past the hype to see what the data, and your audience, actually want. I break down why the 'video first' trend could be a trap for your brand and why high-quality audio is becoming a rare, valuable competitive advantage.Key T...

#28 Apple just dropped a major update for video podcasts, but does that mean your audio-only show is a thing of the past?

While Spotify and YouTube have been pushing video for years, Apple’s move to support HLS video changes the landscape for every creator. In this episode, we look past the hype to see what the data, and your audience, actually want. I break down why the 'video first' trend could be a trap for your brand and why high-quality audio is becoming a rare, valuable competitive advantage.

Key Takeaways:

The Apple HLS Update: What it actually means for your RSS feed.
Why video-first shows are often alienating their most loyal audio listeners.
Understanding why big tech wants you on camera (and whether you want join in or stay off it).
How to double down on the audio experience to build deeper authority and credibility in your industry.

Ready to elevate your production? If you're a business leader looking to turn your ideas into a world-class podcast, whether that's audio-only or video, visit ElephantMedia.co to see how we can help you build authority and drive growth.

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