Jillaine St Michel, DC talks to Dr. Justin Trosclair, DC on A Doctor's Perspective Podcast
Learn the In’s and Out’s of house call chiropractic. Going to someone’s home or office has many quest...
Jillaine St Michel, DC talks to Dr. Justin Trosclair, DC on A Doctor's Perspective Podcast
Learn the In’s and Out’s of house call chiropractic. Going to someone’s home or office has many questions and Jillaine St. Michel DC answers them. See if mobile chiro is right for you.
While working in a traditional brick and mortar higher volume practice, she quickly gained lots of experience but also learned some of the negatives of a traditional practice. This led her to pursue the mobile - house call - doctor comes to you - type of chiropractic practice.
What is a good niche for mobile chiropractic?
She noticed a niche in people who couldn’t keep asking off from work and those who hated the traffic and commute to the doctor’s office. As she crunched the numbers, she also realized that house call chiropractic could be profitable as well.
You can offer services like: pinch and release, myofascial tools for muscles, kineisology taping, of course the adjustment, laser, rehab, stretches and ergonomics
What kind of niche is a good idea to target for house call: individuals, corporate, small businesses or is anyone who actually wants the convenience of a mobile chiropractor good enough?
Liability for a Business Having a Chiro there
In a sue happy society, if you treat someone in a business, is that owner liable if the patient gets hurt? Can you just treat in a van or RV right off the premises? Can employees sign a waiver releasing the business of liability and consider it just a non-mandatory service that comes over once a month? (obviously she isn’t a lawyer and all these questions are not answered completely. Seek professional advice for all law related questions)
Although she does not use a camper, RV or van, what are some of the pros and cons that she has heard from being in the mobile chiro forum?
Does it make more sense to target under 5 employee companies, 100, 500, 1000+ employees etc?
How do we handle pets at a house call visit?
Considerations in Setting Fees
What are the considerations when picking a fee for service? Do you include travel time to and from, equipment, actual treatment and listen to hear the other things she mentioned?
Reasons to have your fees on the website.
Should you do paper or electronic notes? Any regulations with paper driving around town?
How do we determine what the travel fee should be? I’ve heard of flat rates and different prices based on mileage from a center point.
How do you schedule your day so you aren’t bouncing from the north and south end of town 5 times a day?
How automated can you get with scheduling, calls being answered, payments being made as well as automatic text or email reminders to schedule, appointment reminders and asking for reviews?
What is a typical treatment plan for a house call chiropractor patient?
Staying Safe in Other People's Homes
Dr. St. Michel is obviously a women and now a mom, so of course we discussed dual-working parents, how are the roles divided and the nuances that women doctors usually have to deal with more than their male counterparts.
Any corporate rates or discount rates for X amount of people or buy 5 get 1 visit free or a yearly fee?
What precautions can you take so that you as the treating doctor feel safe going into a stranger’s house as well as not being accused of inappropriate behavior?
Dr. Jillaine gives 2 examples of her way to make sure she was physically safe during early years as a mobile chiropractor.
House Call Marketing Ideas
She discusses several ways she was pounding the pavement to market herself that first year. Everything from 5k’s to networking groups and well, listen midway to hear some ideas you can implement.
We also talk about instagram check in, geotagging,reels for organic growth and hashtag strategies for local influence.
Major shot out to Billy Sticker and ChiroCandy Marketing. Learn more at www.chirocandymarketing.com/
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