From Brand Stuck to Brand Sticky: Alicia Nagel on Creative Confidence, Authentic Storytelling & the Myth of Rebranding

What happens when your dream name is taken, or your logo no longer reflects who you’ve become? In this episode of Intangify, host Matthew Asbell sits down with Alicia Nagel, brand strategist, designer, and fractional CMO, to explore the frustration and freedom of being brand stuck.

Together, they uncover how to move from creative paralysis to brand clarity—by discovering, not reinventing, who you really are. With humor, candor, and a few sticky metaphors, Alicia shares how great brands are built on emotion, purpose, and design that actually works.

Whether you’re naming your first business or evolving an established one, this conversation will help you rethink what branding truly means—and why “rebranding” might be a myth.

In this episode, you’ll hear:

• What it really means to be “brand stuck” and how to turn that stuckness into creative opportunity
• Why effective logos aren’t art—they’re hardworking design that communicates and converts
• The difference between art and design, and why clarity always beats cleverness
• Why rebranding is a myth—and how real brand strategy starts with discovery, not reinvention
• How emotional storytelling helps your audience remember (and care about) your brand
• Why your name doesn’t have to say what you do—it should say why it matters
• How AI can be a powerful creative collaborator—but not a brand therapist

🔗 Explore Alicia’s work: AliciaNagel.com
🎓 Take her free workshop: Who Gives a Brand?

Listen to more episodes on Mission Matters:
https://missionmatters.com/author/matthew-asbell