This week on the pod, Erin and JH chatted with Luke Fraser, Founder & CEO of Stepwise Innovation (formerly Paper Ventures). They work with insurance innovation and product development teams to get products to market faster. Before starting Stepwise Innovation, Luke worked at IDEO's Design Lab and Liberty Mutual Insurance as a Product Manager.
All in all, he's spent a lot of time working with teams at large enterprise companies, with lots of red tape around user research. He chatted with Erin and JH about how he democratizes research in risk adverse environments, works with legal teams instead of against them, and even how he got teammates from legal to start attending daily standups.
Highlights
[4:16] Luke talks about working on research in 100 year old financial organizations
[6:56] Bringing legal and HR teams along for the ride
[8:01] How to get legal to be a part of your daily standups
[15:23] Getting everyone on the team to understand research findings
[16:44] Research is going to happen, how to pitch it as a less expensive and time consuming option
[20:02] Why participants really participate in research
[22:20] How to work with other teams to do even better research
[25:02] Making the tradeoffs clear when pitching research
[28:45] Luke ❤️s recruitment
#147 - UX Research in Healthcare with Nadyne Richmond
#146 - Building a UX Research Team From Scratch with Julian Della Mattia of the180
#145 - Kick-Start Creativity Using Desk Research with Victoria Sakal of Wonder
#144 - The Craft of Sample Sizes with Lauren Stern of WHOOP
#143 - Harnessing AI For Better Insights with George Whitfield of MIT and FindOurView
#142 - Quantifying Research Impact with Ruby Pryor of Rex
#141 - The Chaos Theory of Event Networking with Bryan Dosono of eBay
#140 - Should You Leave Academia? Advice for Researchers with Joe Stubenrauch
#139 - Content Design and the Power of Simple Language with Erica Jorgensen
#138 - Designers as Change Agents with Maria Giudice
#137 - Practical Strategies to Foster Customer Obsession with Prayag Narula, CEO and Co-Founder of Marvin
#136 - Designing Generative AI at Notion with Linus Lee
#135 - How to Influence Stakeholders with Strategic Research with Andrea Amorós, Associate Principal Researcher at ADP
#134 - The End of an Era: A Fond Farewell to JH
#133 - Driving Actionable Decisions from Insights with Pejman Mirza-Babaei, UX Research Consultant
#132 - Unveiling UX Insights with Competitive Research with Rachel Miles, Research Lead at IBM
#131 - Designing Beyond the Product: Systems Thinking with Sheryl Cababa, Chief Strategy Officer at Substantial
#130 - The Art of Great Facilitation for Better Collaboration with Marsha Acker, Founder and CEO of TeamCatapult
#129 - How to Upskill Product Teams in UX Research with Helen Devine, UX Research Manager at The Economist
#128 - The Value of “Scrappy” Research with Varun Murugesan, Co-Founder of Apple and Banana
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