MarTech Podcast ™ // Marketing + Technology = Business Growth
Business:Marketing
Rio Longacre, Managing Director of Advertising and Marketing Transformation at Slalom, delves into adtech, AI, and the future of marketing. Initially, the introduction of generative AI triggered a wave of adoption by companies, neglecting to define clear objectives. However, businesses are now exploring how generative AI can empower their marketing and advertising efforts, driving sales and revenue growth. Today, Rio discusses avoiding the AI swirl.
Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Unraveling the Legal Tech Ecosystem
AI & Data Analytics Within The Customer Journey
Defining AI Data Analytics For Marketers
Exploring The Relationship Between Creativity & Modern Content Suites
The Impact Of AI On Personalized Content Delivery
How To Align Automation And Authenticity
Why LinkedIn Is The Marketer's Social Platform
Building High-Performing Landing Pages w/out A Developer
Exploring The Resurgence Of A/B Testing
How Data Marketing Is Reshaping Omni-Channel Marketing
The Challenges Of An Omni-Channel Marketing
Using Midjourney For Eye-Popping Imagery
Meet The Humans Of MarTech
What Level Of Content Personalization Can We Expect?
Automation Vs Creativity: What Is More Important?
Is Every Company Now An Adtech Company?
Increasing Sales With Powerful Email Marketing
Building Healthy, Engageable Email Lists
Optimizing Media Buying In Privacy First Era
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
The Goal Digger Podcast
B2B Agility™ with Greg Kihlström