Scott Allen - Digital Leadership in the Financial Services Industry

Our guest for this podcast is Scott Allen

Scott is the vice president of interactive marketing and strategy at Ameriprise Financial. At Ameriprise, Scott leads a broad team that focuses on creating great digital experiences that drive results for clients and some prospects.

Disclosure here, Scott and I worked together on the same team at Ameriprise a while back, so we've got a working history. I love this conversation for a couple of reasons. One, it's a great example of how modern organizations are dealing with digital transformation, especially transformations that have been going on for a while.

Additionally, this is a good peek into how firms and highly regulated industries are working to build agility. We also get into the role of senior leaders and how in this case, they're doing a great job of providing support to the grassroots efforts to weave new ways of working into the org. There's also a super nugget in here about the rationale for moving to product orgs and how it came from the top hint. Your finance folks will get anxious listening to this, and you're gonna like it. So thanks for tuning in.