Exit Five: B2B Marketing with Dave Gerhardt
Business:Marketing
Alex Minor is a podcast producer, video marketing strategist, and founder of Eye AM Media. Alex specializes in helping businesses harness the power of video content to reach their dream customers. Alex, originally from a music and audio engineering background, shifted his focus to the realm of video and social media as he started to work with clients and figure out what's working on YouTube, LinkedIn, TikTok, and other social media channels today.
Key Topics and Timestamps from this episode:
00:00:00 - Introduction
00:01:15 - The significance of first impressions in video content
00:02:30 - Alex Minor's transition from music to video content creation
00:04:00 - Addressing misconceptions about video for businesses
00:06:10 - Developing an effective video strategy
00:08:20 - Revisiting and repurposing old content
00:10:35 - Scriptwriting techniques for video
00:12:45 - Overcoming "expert blindness" to create valuable content
00:15:00 - Workflow management with Asana
00:16:50 - The importance of a compelling opening hook
00:18:30 - Cat discussion interlude
00:19:05 - The crucial nature of the video script’s first line
00:20:25 - Pros and cons of introducing oneself in short-form videos
00:22:00 - Ideal length for short-form scripts
00:24:15 - The power of conveying information in short videos
00:26:30 - Recording techniques for seamless videos
00:28:45 - The role of practice and memorization in short-form video delivery
00:31:00 - Filming and editing times for creating perfect videos
00:33:25 - Alex Minor on LinkedIn
00:34:40 - Potential for a follow-up episode
00:35:50 - Selecting the right social media platforms for content distribution
00:38:05 - The concept of "being a broken record" in content delivery
00:40:20 - Short form content challenges and strategic uses
00:42:30 - Video podcasting trends and benefits
00:44:45 - The evolving landscape of podcast distribution
00:47:00 - Podcasting as a business strategy
00:49:15 - Alternative podcast content creation strategies
00:51:30 - Commentary podcasts and reacting to content
00:53:45 - Ideas for generating content and using tools like Chat GPT
Send guest pitches and ideas to hi@exitfive.com
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***
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***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
#145: Content | What It Means to Be a Media Company, Building an Audience, and Community with Anthony Kennada
#144: Strategy | Measuring The Effectiveness of Marketing and Predicting Revenue with Pranav Piyush
#143: Inside Exit Five | How to Get More Reviews, Structuring a Marketing Team and Our In-Person Event
#142: Strategy | Jason Lemkin on What Makes a Great VP Marketing in SaaS, Working with the CEO, and Lessons from SaaStr
We're Hiring for Content Marketing at Exit Five (Details Here)
#141: Inside Exit Five | Nurturing Web Visitors, Dark Social and Reactions To Our Rebrand
#140: Marketing Strategy | Intent Data, Back to Basics with ABM, and B2B Non SaaS (with Christopher Rack)
#139: Strategy | Building Community in B2B, LinkedIn Organic, and Influencer Partnerships (with Chris Walker)
#138: Marketing Leadership | Proven Management Tactics to Lead High Impact Marketing Teams (with Dave Kline)
#137: Inside Exit Five | Goldenhour Recap, Listener Questions, and The Future of E5
#136: AI | How To Use AI In B2B Marketing (with Jessica Hreha)
#135: Marketing Leadership | Traits of a High Performing CMO (with Dave Kellogg)
#134: Community | How This B2B Brand is Building Community with (Daniel Cmejla)
#133: Inside Exit Five | How Edgy Can B2B Social Content Be? Advice For First-Time Marketing Leaders and Product Launches
#132: Growth | B2B Website Conversion Tactics with Talia Wolf
#131: Inside Exit Five | LinkedIn Personal Page vs. Company Page, Marketing Generalist vs. Specialist
#130: Strategy | How to Measure Your B2B Marketing Efforts (With Pranav Piyush, CEO and Co-Founder of Paramark)
#129: Inside Exit Five | Do Nurture Sequences Work? How to Become a Better Copywriter and Why Brand Matters in B2B
#128: Marketing Leadership | The Role of CMO, Taking a New Job, Making Changes in the Marketing Org (with Peter Mahoney, CMO, GoTo)
#127: LinkedIn | Video, Ads, and Slicing Fruit (with Tim Davidson)
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