In this episode Kinsey teaches the first steps in creating a scalable offer for your clients. How can we have our offers work for us and perhaps work without us? As entrepreneurs you must always take your ideas for a test drive first before passing the torch.
Do not miss these highlights:
03:32 What is a scalable offer?
06:09 If you think that people will always need you in order to get results, you're doing both yourself and your potential clients a huge disservice.
07:22 Start to shift and develop systems and processes in your business and in your offers that allow them to grow without you.
08:34 The misconceptions about creating a course or a coaching program.
09:04 In order to have a viable, scalable offer that not only gets clients results but can grow without you, you have to have tested it first.
11:10 Group coaching or a course is way harder to sell than private coaching
12:35 Before you think about the structure or the logistics of what a scalable offer looks like, you have to do the work with your people.
14:48 Launching or growing a scalable offer is not about having two offers for the same avatar. Your scalable offer will be for a different avatar than your core signature offer which will become potentially your back end offer.
18:27 The next offer will be two different avatars, same niche but you're just ascending with them - New set of strategies & principles that they need in order to get them from six to seven figures.
About the Host
Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online.
She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.
As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers.
https://kinseymachos.com/
Instagram: @kinseymachos
Facebook: @kinsmachos
Thanks for listening!
Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.
Do you have some feedback or questions about this episode? Leave a comment in the section below!
Subscribe to the podcast
If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.
Leave us an Apple Podcasts review
Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.
Boost Your Email Open Rates: My Top 3 Tips
The Chick-fil-A Way: Embracing the Power of Less [Big Brand Breakdown]
Beyond Social: Building Real Connections
Needing vs Desiring: The Difference Between Desperation and Magnetism
5 Must-Read Books If You’re In The “Messy Middle” Stage of Business
How To Get Unstuck By Becoming A Better Decision-Maker
What We Can Learn From Airbnb’s Marketing Shift [Big Brand Breakdown]
Harnessing AI for Business Brilliance: A Deep Dive with Callan Faulkner
The Cause & Effect of Overworking & Underearning
The Curse of Knowledge
My Best Tips For Client-Winning Webinars
10x Your Coaching Business: The 3 Elements of Scale
Achieving Success on Your Own Terms: Lifestyle Business or Scalable Business
How To Write Content That Converts When You’re Lacking Confidence
Authenticity vs. Formality: Finding Your True Voice to Connect With Your Audience
Unleashing Your Creative Genius: Beyond the Blocks and Into Brilliance
From Chaos To Calm: 5 Techniques I Use To Regulate My Nervous System
Exiting Corporate, Elevating Yourself As CEO, & Transformative Breathwork Techniques With Chelsea Oyler
Becoming A Category-of-One #5: Accelerate Your Sales
Becoming A Category-of-One #4: The Key To Amplifying Your Impact
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips