On this episode of BRAVE COMMERCE, Wendy Jean Bennett, Vice President of Retail Commerce Leadership at Tyson Foods, joins hosts Rachel Tipograph and Sarah Hofstetter to offer a deep dive into the complexities of modern-day commerce, sharing insights into the evolving landscape of retail, consumer behavior shifts, and strategic considerations for growth.
Wendy's role at Tyson Foods is described as encompassing not only traditional retail and eCommerce but also integrating insights and category management. Her extensive background in food service brings a unique perspective to the table, emphasizing the importance of understanding broader market dynamics beyond direct competitors. She discusses the concept of "share of stomach," highlighting how Tyson's products compete not only with other protein providers but also with takeout, restaurants, and alternative food products like protein bars.
The conversation then delves into various aspects of commerce, including the blurring lines between food service and retail, the impact of changing consumer preferences, and the challenges of online visibility and competition. Wendy addresses the need for companies to adapt to the shifting landscape by expanding their international footprint, understanding consumer segments, and leveraging data-driven insights for strategic decision-making.
Throughout the discussion, Wendy’s passion for the industry and commitment to mentoring the next generation of leaders shines through. She delves into the challenges facing the industry, such as the increasing polarization of consumer preferences and the competitive pressures of online visibility. She also shares personal experiences and valuable advice, emphasizing the importance of self-advocacy, seeking feedback, and distinguishing between mentorship and sponsorship.
Key Takeaways:
● Extend beyond direct competitors to diverse market offerings
● All brands face omnichannel demands and thus need omnichannel solutions
● Advocate for personal growth and seek mentorship opportunities
Hosted on Acast. See acast.com/privacy for more information.
Ben Goodwin of OLIPOP on Balancing Flavor and Health in the Beverage Industry
Luke Kigel of Kimberly-Clark on Consumer-Centricity in the CPG Industry
Nathalie Gerschtein of L’Oréal on Glowing Forward with Leadership and Empathy
Ajay Sharma of Bayer on Strategies for Mastering the Digital Marketplace
Mir Zaman of Spectrum Brands on Lessons in Leadership
Celebrating Bravery and Brilliance in Women's Leadership
Flashback: Gabrielle Wesley of Mars Wrigley on Candy, Culture, and Commitment in Marketing
Eric Tarnowski of Kenvue on Navigating Change in Connected Commerce
Sarah Travis of Roundel on Revolutionizing Retail Media and Inclusive Leadership
Sanofi’s Bas van Kesteren Prescribes a Healthy Dose of eCommerce
Chobani’s CMO Thomas Ranese on Running a CPG Brand with a Tech Mindset
Analyst Andrew Lipsman Explores Retail Media in Light of Cookie Deprecation
Ari Labell of The Hain Celestial Group on Navigating the World of 'Better for You' Brands
AMOREPACIFIC’s Julien Bouzitat on Riding the Waves of Change in Beauty Marketing
Flashback: Esi Eggleston Bracey of Unilever on approaching business from a human-centric perspective
Flashback: Kate Crowley and Luke Sebire of LEGO on customer loyalty, media mix marketing, and upward funnel opportunities
Unleashing Petco's Tail of Success with CCO Darren MacDonald
Andrea Sengara of Campari America on Spirits, Trends, and Tradition
Kristof Neirynck of Avon on Redefining Relationship Selling
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
AI Explored