In the second part of the series, in the second part of the series, we look at supermarkets and restaurants.
Dynamic pricing it could help cut down on food waste, but would it favour people who can choose when they shop? And we ask why restaurant-goers have yet to develop a taste for it.
We also find out how artists like Bruce Springsteen and Taylor Swift have experimented with dynamic pricing to set the prices for their concerts.
Finally, we ask if dynamic pricing needs to be regulated more strictly. Is it fair? Does it allow companies to get away with price-gouging? We speak to the head of a consumer rights group who says that more transparency is needed to protect shoppers.
Produced and presented by Gideon Long
(Image: A food market in the US. Credit: Getty Images)
Business Daily meets: Property tycoon Sanmi Adegoke
Eurovision: Making money out of something I love
Resurrecting ‘ghost’ whisky distilleries
The trouble with live music
What hope for Kosovo's economy?
Meet the trailblazers: The female bike mechanics
Can the Tour de France Femmes deliver?
Tourism cashing in on the ‘pink dollar’
How can recycling be profitable?
Business Daily meets: Picsart CEO Hovhannes Avoyan
Modest fashion: Inside a $300bn industry
When films disappear
Where is 'a woman's place' in Ireland today?
Should I put a wind turbine on my roof?
Corruption at port
The rise of women voters in India
Can you be sued for writing a bad review online?
Business Daily meets: game designer Brenda Romero
Africa's video gaming boom
Video games in concert
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Global News Podcast
Friday Night Comedy from BBC Radio 4
The Infinite Monkey Cage
You’re Dead to Me
Elis James and John Robins