How to Script Learning Videos That People Actually Watch

Are you struggling to script engaging training videos? Or maybe viewers are getting confused, and you’re not quite sure how to hold people’s attention long enough to deliver any value.

In this episode, host Matt Pierce shares his tips for writing training video scripts that keep viewers engaged. Drawing on years of scriptwriting experience, Matt breaks down the fundamentals of writing a strong hook to building an outline that reinforces the value and learning goals from start to finish.

Matt touches on when and how to use AI while writing training video scripts. He explains how AI can help check your structure and flow, spot missing information, remove redundancy, or get you past the first blank page.

You’ll also learn two key principles for writing and recording better training videos, how to edit your work, and the importance of creating human-centred content, even if you do use AI tools to speed up your workflow.

Learning points from the episode include:

1. 00:00 – 01:34 Intro
2. 01:34 – 01:54 Using AI for writing scripts
3. 01:54 – 06:22 How to write compelling hooks for videos
4. 06:22 – 08:16 Creating a strong structure and flow
5. 08:16 – 09:01 Using AI prompts in your scripting process
6. 09:01 – 11:18 Why your videos need to be easy to follow
7. 11:18 – 13:00 Adding your outcomes to your video script
8. 13:00 – 13:44 Why it’s important to always double-check your instructions
9. 13:44 – 15:44 What’s in it for your audience and reinforcing value
10. 15:44 – 17:29 Using specific phrases for signaling
11. 17:29 – 18:20 Using the personalization principle
12. 18:20 – 19:25 Using the “Hey Mom” principle
13. 19:25 – 20:32 Checking your script for redundancy and jargon
14. 20:32 – 21:57 Be ruthless with your editing
15. 21:57 – 23:12 Adding your call-to-action
16. 23:12 – 24:36 Bringing humanity into your scripts
17. 24:36 – 25:22 Matt’s final take
18. 25:22 – 26:07 Outro

Important links and mentions:

1. Learn more about the Human Framework for AI training videos: https://www.techsmith.com/blog/human-framework-for-ai-training-videos/