In this episode of the Step into the Metaverse Podcast, I interviewed Justin Hochberg, the Founder and CEO of the Virtual Brand Group (VBG), which strategizes, builds, and monetizes brands in fashion, entertainment, sports, retail and lifestyle across all of web3. Some of their most recognized successes include turning Forever 21 into one of the Metaverse’s “top 10 brands for 2022”, launching “The Voice” singing competition, which airs in 145 territories, into Decentraland and designing Barbie’s first-ever virtual fashion line, which was one this year’s most successful launches.
Justin is an innovation, revenue, and partnership-focused senior executive with a multi-national career spanning the USA, the E.U., and Eastern Europe in technology and entertainment. He has a proven track record from Microsoft to Hollywood, creating 70+ multi-million-dollar deals, 40+ TV series, and over $500MM in new revenue.
Join us as we discuss how the metaverse will completely change marketing, why brands need to take a different approach if they want to be successful in the immersive internet, some of the brands that are doing a good job already, and much more. See you on the inside!
If you are interested in learning more about the metaverse, you can order my book Step into the Metaverse here.
Creating a Hyper-realistic Metaverse Sooner with John Gaeta - Step into the Metaverse podcast: EP34
Solutions to Drive Safety and Privacy in the Metaverse with Tiffany Xingyu Wang - Step into the Metaverse podcast: EP33
The Secret Tool to the Metaverse's Success with Gabriel René - Step into the Metaverse podcast: EP32
Building Communities in The Metaverse with Athena Demos - Step into the Metaverse podcast: EP31
The Need for Unique Identifiers in the Metaverse with Benjamin Bertram Goldman - Step into the Metaverse podcast: EP30
Crucial First Steps Required to Decentralize the Metaverse with Bayan Towfiq - Step into the Metaverse podcast: EP29
Creating Real Value in a Virtual world with Alec Lazarescu - Step into the Metaverse podcast: EP27
Why Establishing Standards Will Be Key to the Metaverse’s Future with Neil Trevett - Step into the Metaverse podcast: EP26
Why Digital Twins are Essential to Building the Metaverse with Richard Kerris - Step into the Metaverse podcast: EP24
Revolutionizing Entertainment Via the Metaverse with Matthew Brewbaker – Step into the Metaverse podcast: EP22
Materializing the Energy Metaverse with Kevin O'Donovan: Step into the Metaverse podcast: EP21
Everything You Need to Know About Avatars with Robby Ratan: Step into the Metaverse podcast: EP20
Why the Metaverse’s Future will not be Decentralized with Robert Rice – Step into the Metaverse podcast: EP19
Democracy in Digital Fashion with Michaela Larosse – Step into the Metaverse podcast: EP18
Seamless Communal Events in the Metaverse with Doug Jacobson - Step into the Metaverse podcast: EP17
Using the Metaverse to Heal Others with Christian Ulstrup - Step into the Metaverse podcast: EP16
A Journey into Metaverse Virtual Real Estate with Jason Cassidy - Step into the Metaverse pocast: EP15
Digital Identities Through Avatars with Cai Felip -Step into the Metaverse podcast: EP14
Driving Brand Loyalty Through the Metaverse with Lindsey McInerney - Step into the Metaverse podcast: EP13
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