Try Acres for free: https://www.acres.co/
Tule Technologies: https://tule.ag/
CropX:
Today’s episode features Tom Shapland of Tule Technologies and John Gates of CropX. We have a great episode for you talking about Tule’s technology, Tom’s entrepreneurial journey, The decision on both sides for Cropx to acquire Tule, M&A in agtech and integration lesson, and the future of artificial intelligence in agtech.
Tom is the co-founder and CEO of Tule Technologies, which is now part of CropX. As a graduate student at UC Davis, Tom developed the underlying technology that Tule commercialized which is a way to measure water use of crop plants over a broad area. Specifically they measure actual crop evapotranspiration or ET and he’ll talk a lot more about that. He founded Tule in 2013 after finishing his PhD work in this area. He went out and started talking to customers and getting sales early, which you’ll find is an important part of his entrepreneurial journey. Him and his co-founder Jeff LaBarge went the Y Combinator program, which is our second episode this month with a YC alum.
Joining us from CropX is senior vice president and global head of product John Gates. John also has a background in academia. He was a professor of Hydrology at University of Nebraska. He evenutally joined CropMetrics as their Chief Scientist and stayed on with CropX after they acquired CropMetrics a few years ago.
You’ll hear from Tom first about Tule’s technology and trajectory, and then we’ll invite John in to talk about the acquisition and much much more.
FoA 416: Robotic Mushroom Harvesting with Sean O'Connor of 4AG Robotics
FoA 415: Farming Mycelium with Eben Bayer of Ecovative
FoA 414: Amie Thesingh on Leading Technology and Strategy at a 100 Year-Old Agribusiness
FoA 413: Practical Farm Innovation With Brad Fruth of Beck's Hybrids
FoA 412: 'Biological' Is Not A Category (it's the future of agriculture)
FoA 411: Making Technology Your Unfair Advantage with Lawrence King of Headstorm
FoA 410: The Farm to Fashion Supply Chain With Paul Ensor of Hemprino
FoA 409: Is Agtech Entering A GenAI Era? Conversations From World Agri-Tech
[Field Report] Paul Sullivan of P.T. Sullivan Agro on SWAT MAPS
FoA 408: The Future of Precision Agriculture With Dr. Steve Shirtliffe and Dr. Preston Sorenson
FoA 407: Attracting Top Talent to Solve Agribusiness Problems with Christian Guffy of The Context Network
[Field Report] Corteva Research Associate Brett McArtor on SWAT MAPS
FoA 406: Health Trends Are Agricultural Opportunities...The Story of WonderCow
FoA 405: From Fintech Startup to the Largest Produce Trader in the World With Pablo Borquez Schwarzbeck of ProducePay
FoA 404: Digital Solutions for the Largest Ag Retailer in Latin America With Alex Wimbush
FoA 403: Shrimpin' Ain't Easy with Steve Sutton of TransparentSea
FoA 402: How To Know When An Ag Company Is Ready For Growth With Jim Taylor of Forage Capital Partners
[Field Report] Crop Consultant Tyler Kessler shares his experience with SWAT MAPS
FoA 401: Precision Irrigation With Arthur Chen of Verdi
FoA 400: Deeper Roots For Resilience and Carbon Sequestration with Michael Ott of Cquesta
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