We speak with Drew Boyd, global leader in creativity and innovation, guiding teams, businesses and governments to deliver breakthrough results. He is the author of So You Want to be a Professor: How to Land Your Dream Job in Academia; Inside the Box: A Proven System of Creativity for Breakthrough Results; and the Innovation in Practice blog. He is also the host of Innovation Inside the Box podcast. His forthcoming book is Adding Prestige to Your Portfolio: How to Use the Creative Luxury Process to Develop Products Everyone Wants. He talks not only about how to scale a successful innovation idea, but how to even come up with an idea. Listen in on how Systematic Inventive Thinking (SIT) allows for frameworks and patterns to work from to create a promising innovation idea while simultaneously providing the means to fast track that idea successfully. When in doubt, don’t think outside the box – think inside the box. To learn how and why, join us as we talk through SIT with Drew Boyd.
Interested? Check out Drew Boyd’s Innovation Videos:
Drew Boyd | Developing an Innovative and Creative Culture.
You can follow Drew on LinkedIn and Twitter: @DrewBoyd.There is also an app based on the book Inside the Box by Drew Boyd and Jacob Goldenberg, which explains each of the five techniques (Subtraction, Division, Task Unification, Multiplication, and Attribute Dependency) and enables users to generate creative ideas and innovations: https://www.innovationinpractice.com/innovation_in_practice/2013/10/how-to-use-the-app.html
Mentioned in the podcast episode: Understanding Writing Blocks by Keith Hjortshoj, Untold Content’s Innovation Storytelling Training, University of Cincinati: Drew Boyd
Growing Crops and Innovative Ideas with Magan Lewis of Corteva Agriscience
Importance of Storytelling for Digital Products with Mike Reynolds of Innovatemap
Believe in Your Innovation Through Storytelling
Building Your Brand Through Internal Storytelling with Scott Kirsner
Dancing with Robots with Merritt Moore, Ballerina, Physicist, and Aspiring Astronaut
Dressing the Part with Liana Chaouli of Image Therapists International Inc.
Exploring the Future of R&D with Lee Green of IRI
Brilliant Failures with Joel Schall of Henkel and Stewart Mehlman of Innovation Research Interchange
Dispelling Myths Through Science and Storytelling
Exploring the Influence of Story with Alisa Smith of Cintrifuse
Reading the Community and Collective Identity with Amanda Kranias of Blue Manatee
The Future of Women in Innovation
Confidence and Passion for Innovation with Stacy Kessler
Building Better Communities Through Small Investments
Talking Mentorship, Failure, and Passion in Innovation with Chris Caulfield of IntelyCare
Storytelling Through Animation
Spurring Economic Vibrancy Through Innovation and Ecosystem Development with Wendy Lea
Connecting Leadership and Storytelling with Ryan Hawk
Failure Narratives Lead to Innovative Solutions with Scott Collick and Lindsey Karpowich of DuPont
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