In the US, Taylor Swift could have the power to swing the presidential election. As famous faces come out to back Keir Starmer's plans for the arts, we ask when a celebrity endorsement can boost a campaign... and when it can go badly wrong.
The political masterminds Peter Mandelson, Polly Mackenzie and Daniel Finkelstein join Matt Chorley to discuss star power, and who could be the next Conservative leader - could the runners and riders include Michael Gove and even David Cameron?
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How To Do A TV Debate
How To Win PMQs And The Papers
How To Write A Manifesto
How To Defect
How To Do The Budget (And The Dishwasher)
How To Deal With Truss
How To Win In A Recession
How To Survive The Campaign
How To Follow A Focus Group
How To Form A Coalition
How Not To Split The Vote
How To Win A By-Election
How To Destroy Ed Davey
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