This week in 2010 saw the UK's first ever TV debate between the party leaders.
Campaign insiders Peter Mandelson, Polly Mackenzie and Daniel Finkelstein join Matt Chorley to remember the advice they gave at the time. Why did Tony Blair warn Peter not to talk up Nick Clegg's performance, why did David Cameron tell Danny he'd been nervous for the first time in his political life, and would they advise Rishi Sunak and Keir Starmer to take part this time around?
Send questions, comments and voicenotes to howtowin@thetimes.co.uk, or WhatsApp 0333 00 323 53 with the words 'How To Win'.
We'll be recording a special episode of the podcast in front of a live audience after the local elections - find the details here.
Hosted on Acast. See acast.com/privacy for more information.
How To Tell When The Game's Up
How To Leave A Legacy
LIVE: How To Spin Defeat
How To Defy Political Gravity
How To Pitch For The Leadership
How To Learn From Liz Truss
How To Win PMQs And The Papers
How To Write A Manifesto
How To Win With Taylor Swift (And Other Celebrities)
How To Defect
How To Do The Budget (And The Dishwasher)
How To Deal With Truss
How To Win In A Recession
How To Survive The Campaign
How To Follow A Focus Group
How To Form A Coalition
How Not To Split The Vote
How To Win A By-Election
How To Destroy Ed Davey
Create your
podcast in
minutes
It is Free