Exit Five: B2B Marketing with Dave Gerhardt
Business:Marketing
Dave talks about building an audience on LinkedIn and whether or not LinkedIn followers are a "vanity metric" or not.
Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exitfiveco
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Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.
This episode is brought to you by Jasper. Jasper is the AI Content Generator that helps you and your team break through creative blocks to create amazing, original content 10X faster. Learn more + start using AI to create content for free at jasper.ai
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
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Today’s episode is brought to you by Apollo.io.
If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails.
No email visibility means no meetings.
This is the “silent nightmare” for marketers. You often don’t even know this is happening.
And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool.
That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too - you can see how Ashby does it on Apollo’s site).
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Want to see what type of results you can get? Head over to apollo.io/exitfive and start using it completely for free. You don't even need a credit card to get started.
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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
#144: Strategy | Measuring The Effectiveness of Marketing and Predicting Revenue with Pranav Piyush
#143: Inside Exit Five | How to Get More Reviews, Structuring a Marketing Team and Our In-Person Event
#142: Strategy | Jason Lemkin on What Makes a Great VP Marketing in SaaS, Working with the CEO, and Lessons from SaaStr
We're Hiring for Content Marketing at Exit Five (Details Here)
#141: Inside Exit Five | Nurturing Web Visitors, Dark Social and Reactions To Our Rebrand
#140: Marketing Strategy | Intent Data, Back to Basics with ABM, and B2B Non SaaS (with Christopher Rack)
#139: Strategy | Building Community in B2B, LinkedIn Organic, and Influencer Partnerships (with Chris Walker)
#138: Marketing Leadership | Proven Management Tactics to Lead High Impact Marketing Teams (with Dave Kline)
#137: Inside Exit Five | Goldenhour Recap, Listener Questions, and The Future of E5
#136: AI | How To Use AI In B2B Marketing (with Jessica Hreha)
#135: Marketing Leadership | Traits of a High Performing CMO (with Dave Kellogg)
#134: Community | How This B2B Brand is Building Community with (Daniel Cmejla)
#133: Inside Exit Five | How Edgy Can B2B Social Content Be? Advice For First-Time Marketing Leaders and Product Launches
#132: Growth | B2B Website Conversion Tactics with Talia Wolf
#131: Inside Exit Five | LinkedIn Personal Page vs. Company Page, Marketing Generalist vs. Specialist
#130: Strategy | How to Measure Your B2B Marketing Efforts (With Pranav Piyush, CEO and Co-Founder of Paramark)
#129: Inside Exit Five | Do Nurture Sequences Work? How to Become a Better Copywriter and Why Brand Matters in B2B
#128: Marketing Leadership | The Role of CMO, Taking a New Job, Making Changes in the Marketing Org (with Peter Mahoney, CMO, GoTo)
#127: LinkedIn | Video, Ads, and Slicing Fruit (with Tim Davidson)
#126: Career | How to Navigate Early-Stage Marketing and Your Compensation Package (with Emily Kramer and Kathleen Estreich from MKT1)
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