Gregg Renfrew Is Making Counter Moves in Clean Beauty

Gregg Renfrew is the founder of Beautycounter and now Counter—a pioneer in the clean beauty movement.

Five years after our first exchange, Gregg returns with her story about navigating imposed change. After losing her company, she bought it back out of foreclosure in 48 hours—then let it die to save it. Today, we explore identity collapse, decoupling self-worth from success, why selling control means losing it, and the beauty industry's toxin loopholes.

Along the way, we confront rebuilding when everything you've created is stripped away.

This is an honest conversation about ego, humility, and the courage to begin again. Enjoy!

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