A lot of us are scared to share our best stuff because then we think people won’t hire us or pay us for it. But why would we want to hide our best stuff behind a paywall?
Yes, some of your audience will take your expertise and go the DIY route. But if you use your ideas to build your platform, know that some of the people watching will want more from you. And they’ll pay you for it.
That’s the top advice from today’s guest. I’m delighted to have the one and only Mike Michalowicz on the show. Mike is going to share some behind the scenes stories about his rise to fame as an author and entrepreneur, and some of the things that did and didn’t work along the way.
You probably know Mike as the author of six, soon to be seven, incredibly influential books for entrepreneurs including Profit First, The Pumpkin Plan, Fix This Next, Clockwork, Surge, and The Toilet Paper Entrepreneur. His next book, Get Different, is out in September and available for preorder now.
But what you may not know is where he got all these crazy ideas. Before we wrote his first book, by his 35th birthday Mike founded and sold two multi-million dollar companies. Confident that he had the formula to success, he became a small business angel investor…and proceeded to lose his entire fortune.
That’s when he started all over again, driven to find better ways to grow healthy, strong companies. Since then Mike has devoted his life to the research and delivery of innovative, impactful entrepreneurial strategies to you.
Tune into this episode to hear:
Two audience segments who will buy your book, and why sharing ALL of your expertise matters to both of them
Mike’s licensing model of collaborating with experts to write books and create service offerings that allows everyone to do what they’re best at
A look inside publishing today, from self-publishing, whether you really need an agent, to success on the backlist and expanded editions of older books
Why marketing best practices quickly become invisible as they’re used more and more widely
Two pieces of tactical advice Mike gave Pia when she was about to release her book that she still swears by
Learn more about Mike:
MikeMichalowicz.com
Instagram: @mikemichalowicz
Mike’s Free Resources!
Learn more about Pia:
No BS Agency Owners Free Facebook Group
The Show Your Business Who's Boss Crash Course
Start reading the first chapter of my book
Piasilva.com
Ep 198: Critical Mindset Shifts for No BS Agency Owners: Profit
Ep 197: Ben Guttmann on Why Certain Messages Work and How to Design Them
Ep 196: FAQ: "But Pia, How Long Will It Take to Build My Authority Machine?"
Ep 195: What Nobody Understands About Building the Authority Machine
Ep 194: FAQ: How Can An Authority Machine Lead To Stability and Freedom in Your Business
Ep 193: FAQ: What Exactly is an Authority Machine and How Do We Start One?
Ep 192: Sara Chambers Levels Up Her Business and Goes From Good To Great
Ep 191: FAQ: "But Pia, What if I do the work and the client hates it?"
Ep 190: FAQ: "But Pia, can you actually do quality work in an intensive?"
Ep 189: Intensives 101: What Exactly Is It and How Exactly Do You Do It
Ep 188: Chris Do Drops Truth Bombs on What It Takes to Play on the Big Stage
Ep 187: FAQ: "But Pia, I tried networking and I didn't get anything out of it!"
Ep 186: FAQ: "But Pia, Where Do I Find The Leads?"
From The Archives: How Do You Sell Something That All Your Competitors Are Giving Away for Free?
Ep 185: Marsha Shandur: A Masterclass On Storytelling
Ep 184: You're Already a Badass: Loving Yourself As You Build Your Business
Ep 183: Love Bank: Withdrawals You Must Avoid
Ep 182: Love Bank: Let's Talk Deposits
Ep 181: The Love Bank in Your Client Relationships: The Concept of Deposits and Withdrawals
Ep 180: Kelly O'Connell: From No Business, No Niche to a Profitable Business in Eighteen Months
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