Pest control operations can be a sticky business without the proper tools in place. Critical elements like routing, tech training, and customer data management can turn into critical issues if leaders don’t have processes in place to keep track of it all.
That’s why the first thing Zeus Martinez did after becoming the COO of Newtown Termite & Pest Control was to get away from pen and paper and implement software that would help scale the business.
Zeus joins us for our first episode of Pest in Class to share how Newtown has grown nearly 400% in three years by integrating new systems around a customer-centric culture.
Join us as we discuss:
[6:23] How problems scale with your company when left unaddressed
[12:35] Why data is one of your most important customer assets
[17:31] Leaving a lasting positive impact on customers
[27:12] Marketing and practical examples of community outreach
Check out these resources we mentioned during the podcast:
FieldRoutes
You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.
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How Field Research Impacts the Pest Control Industry
How to Scale Your Pest Control Business with Door-to-Door Sales
How Transitioning to Software Can Change the Trajectory of Your Business
Pest Control Marketing: Get Customers to Remember You in a Good Way
The Future of Field Famous: Looking Ahead to the New Year
The Bug Whisperer: Spreading Pest Knowledge Via Social Media
Change Vs. Chance: Digital Transformation With Mark Stewart
From Info To Insight: Tactics For Pest Control With Seth Gerber
Winning Strategies: Leadership, Culture, And Customers With Brad Pitts
His Best Pitch: Focusing On Culture And Finances With Pete Schopen
Coach ’Em Up: Controlling The Chaos With Sheri Spencer Bachman
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Making Something Magical Happen: Do It And Don’t Quit with Allan Draper
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Navigating Gatekeepers: Tech Strategies for Commercial Triumph With Keith Robinson
Keeping Connections: 'That Is What People Want To Buy' With Brian Starnes
Blaze Your Own Trail: Building A Healthy Company And Creating Opportunities With Andy Deering
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