This is a "back to the basics" episode as I lay out the 3 things you need to build a minimum viable platform for your personal brand business.
I'm amazed at how many coaches, consultants, and speakers I meet who don't have all three of these in place in a way that allows them to leverage their exposure and referrals.
There should be 3x as many calls to action for the Services page compared to the About page. Also, you should consider how people are getting to certain pages on your website.
For example, most of my clients go directly to my homepage, while most of my blog readers (who don't hire me for contract work) rarely to go my homepage.
Over the past two years, I geared my homepage to private clients while still growing a blog readership since my readers usually went directly to posts that I wrote and found them via social media or through my email list.
Resources Mentioned In This Episode:mikekim.com/insider
421: The Unexpected Way to Get Swamped with Opportunities, Promotion, & Ever-Growing Influence
420: An Inside Look at My Q2 Business and Live Events
419: How to Budget for Big Dreams, Business, & Financial Success for Solopreneurs with Deb Meyer
418: Solopreneurs Still Need to Lead Teams, Here's How with Jim Salvucci
417: How to Set Higher Fees and Price for Profit with Robert Fukui
416: Fractional Consulting Gigs Are All the Rage, Here’s How to Find and Land Them with Jen Ternay
415: How to Prep For and Get the Best Out of Your Next Photo Shoot with Charissa Yong
414: Authenticity Will Always Have an Audience with Ryan Koral
413: Real Talk: What it Takes to Embrace Self-Discovery and Change with Dr. Eugene Choi
412: Some Things You Don't Overcome, But You Learn to Live With the Pain with Linda Fogg-Phillips
411: The 7 Types of Rest and Why You Need to Build Your REST Ethic with Dr. Saundra Dalton-Smith
410: How Sean Osborn Grew His Email List to Over 100,000 Subscribers
409: What I've Learned from Podcasting for 10 Years
408: Build Your Business Around Compassion with James Harrington of Ugandan Water Project
407: Your Story is Your Brand's Heartbeat with Ryan Koral
406: Your SUBCONSCIOUS Knows the Way - Trust it to Guide You with Michael Sheridan
405: The Fortune is in the Feedback: Lessons from Top-Rated Trip Advisor Restaurants with Danna Junck
404: Solopreneurs - 5 Ways to Strengthen Your Self-Respect
403: Want Success? Then "Burn Clean Energy" in These 5 Areas
402: Run Your Own Race and Stop Comparing Yourself to Mr. or Ms. Guru
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