Welcome back to the fourth and final episode in our creative finance mini-series with Jenn and Joe Delle Fave. In this episode, we’re going to talk about using Facebook to source creative finance deals, because Jenn and Joe do a fantastic job of using this free resource to find tons of leads.
Check out the first three episodes of this miniseries:
As you know, Jenn and Joe have been doing this full-time since March 2020, but they began their real estate journey back in 2017 and that is when they really started diving into using Facebook and social media to spread the word about their business. In 2017 Jenn surprised Joe by telling him that they were about to go live on Facebook to show off the Rehab on a house that they were going to be doing. Joe had no idea what Jenn was even talking about because going live on social media really wasn't a big thing yet. Like a deer in headlights, Jenn started the camera rolling on Joe, and it grew from there.
Jenn's thought process behind it was that if people could sell things on social media like vitamins, jewelry, and Beachbody workouts, why couldn't they sell (or rent) real estate? It quickly escalated and Jenn and Joe realized that if they could find buyers for properties they could likely find sellers as well.
Having a personal Facebook page is one thing, but starting a business Facebook page is much different and gives you a much more professional presence on social media. Jenn and Joe's early social media presence was minimal and mostly from the buying side. They occasionally would list properties they had for sale and they realized that the more involved they were with the post, the more traction the posts got. They gained the most traction by going live on their page. After using local Facebook groups to gain more traction, they eventually graduated to doing sponsored ads, but they still love live videos. They are also proponents of referral offers; these typically tend to be great leads. Bonus points if you share a photo or video of the referral on your social channels!
Maybe you’re ready to grow your Facebook presence but don’t have deals under your belt yet. Use photos you find online of what you're looking for. When you share what you're looking for on social media people can come to you with what they have or what they find when they're out and about. Post a photo of a fixer-upper with the caption “I buy houses just like this, do you know anyone selling a property like this one?” No one knows (or needs to know) that it’s not actually your house from a previous deal, it's simply what you're looking to buy. People want to see you, and buy into you; they want to see what you are up to in your business.
While it does take time to set up your Facebook account the right way, it doesn’t cost a thing. It doesn’t need to be glamorous, it just needs to be about you and your business. Posts and content that include a human face perform better than those that don’t. This is an excellent way to build that ‘know, like, and trust’ factor, without actually meeting someone in person.
Thanks for listening friends! We’ll catch you in the next episode!
Resources:
WIIRE 120: What Should You Be Looking For When You Do a Property Walk-Through?
WIIRE 119: Balancing CEO and Stay-At-Home Mom Life with Kristen Witalka
WIIRE 118: What Financial Tasks Should I Be Doing Weekly, Monthly, & Yearly in my Rental Business?
WIIRE 117: Small and Mighty Real Estate Investing with Chad Carson
WIIRE 116: How to Use Free Marketing for Your Rental Business
WIIRE 115: How to Implement the Entrepreneurial Operating System in Your Business with Maya Bovshow
WIIRE 114: Our CEO Roles as Full Time Real Estate Investors
WIIRE 113: Fourplex From Hell: Resilience as a Rookie Investor with Katie Hofer
WIIRE 112: Legal Contracts You Need in Your Real Estate Business
WIIRE 111: Lessons Learned While Self Managing Rental Properties
WIIRE 110: Ask A&G: Midterm Rental Frequently Asked Questions
WIIRE 109: House-hacking New Build Homes Tax Free with Monica Fullerton
WIIRE 108: Best Tenant Screening Practices
WIIRE 107: Starting Your Real Estate Journey At Any Age with Liz Connelly
WIIRE 106: Increasing Your Profitability without Buying More Real Estate
WIIRE 105: Midterm Rental Operations with Jamie Banks
WIIRE 104: Handling Maintenance Requests Like a Pro
WIIRE 103: Midterm Rental Co-Hosting and Credit Card Hacking with Jaina Pallasigui
WIIRE 102: What Can You Expect At A WIIRE Retreat?
WIIRE 101: Serial Real Estate Entrepreneur with Erika Brown
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