Pricing conveys value. If a potential client is wondering if they’re going to get bombarded with upgrade offers once they sign up, they won’t sign up. Being underpriced can and does hurt you.
When your price reflects the value of the service or package, your clients can trust that they’ll get what they’re paying for.
But how do you know when your price reflects your value?
On today’s episode I’m excited to have badass business owner and former business coach of mine, Iman Khan.
Iman and his wife Afrin own Red Elephant Inc, where they are on a mission to empower people to empower others to make real change in the world by finding their platform and voice.
I’ve known Iman and Afrin for nearly 10 years, from back when they still lived in New York and their events were one of the places I turned to most to find MY voice.
When they were building their business and honing their system, Iman and Afrin tweaked and tested and tweaked again until they found what works consistently, and that includes pricing.
And while their core system hasn’t changed, those adjustments, tweaks and pivots have been more key than ever for them in the last year as their business moved from live events to online with hundreds and hundreds of Zoom rooms.
They definitely succeeded, and today Iman is going to share some of the strategies they used to make online events engaging, entertaining and most importantly, impactful.
Tune into this episode to hear:
• How reviving and restructuring the delivery of older programs helped Red Elephant pivot quickly when the world shifted online
• How their network pushed their business to evolve from producing events to teaching entrepreneurs how to sell from the stage and run their own events
• How tweaking and testing led to a system that works, and why they don’t mess with it now that it does
• What makes in-person, multi-day events worth the investment of time, energy and the costs of hosting
Learn more about Iman:
Learn more about Pia:
Resources:
The Landmark Forum
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Ep 197: Ben Guttmann on Why Certain Messages Work and How to Design Them
Ep 196: FAQ: "But Pia, How Long Will It Take to Build My Authority Machine?"
Ep 195: What Nobody Understands About Building the Authority Machine
Ep 194: FAQ: How Can An Authority Machine Lead To Stability and Freedom in Your Business
Ep 193: FAQ: What Exactly is an Authority Machine and How Do We Start One?
Ep 192: Sara Chambers Levels Up Her Business and Goes From Good To Great
Ep 191: FAQ: "But Pia, What if I do the work and the client hates it?"
Ep 190: FAQ: "But Pia, can you actually do quality work in an intensive?"
Ep 189: Intensives 101: What Exactly Is It and How Exactly Do You Do It
Ep 188: Chris Do Drops Truth Bombs on What It Takes to Play on the Big Stage
Ep 187: FAQ: "But Pia, I tried networking and I didn't get anything out of it!"
Ep 186: FAQ: "But Pia, Where Do I Find The Leads?"
From The Archives: How Do You Sell Something That All Your Competitors Are Giving Away for Free?
Ep 185: Marsha Shandur: A Masterclass On Storytelling
Ep 184: You're Already a Badass: Loving Yourself As You Build Your Business
Ep 183: Love Bank: Withdrawals You Must Avoid
Ep 182: Love Bank: Let's Talk Deposits
Ep 181: The Love Bank in Your Client Relationships: The Concept of Deposits and Withdrawals
Ep 180: Kelly O'Connell: From No Business, No Niche to a Profitable Business in Eighteen Months
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