Think about a group, organization, or—yes—even a cult that you find repulsive yet seem to attract a TON of attention.
Instead of focusing on what you don’t like, look at what they’re doing that engages their audience that turns them into (and sometimes psychotically) loyal fans.
Any marketing strategy that is used for bad can also be wielded for good. That’s why, as entrepreneurs, we need to be responsible in how we use these tactics to ultimately create MORE value in the world.
I believe that it’s our responsibility to drown out those that use these tactics to just make money and sell snake oil. If you’re selling something that can truly help other people, it’s your responsibility to do what it takes to be seen by your audience so they know you exist.
It’s a tough pill to swallow for most people who think self-promotion is icky… but if you don’t embrace it you’ll be stuck as the best-kept secret and those snake oil salesman will be the ones your audience buys from.
And that’s no good for anyone.
On today’s episode I’m excited to have fellow marketer, owner of marketing company Micro Fame Media, and now about to be published author, business badass Michael F. Schein!
I always love getting together with Michael. He’s such a creative thinker, an artist at heart and yet has a marketer’s mind. He’s one of those people who’s genuinely curious and interested in ideas and books. I always walk away with new inspiration and new info when I talk to him so I know you’ll enjoy this conversation.
We’re also here to celebrate the release of Michael’s brand new book, The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, releasing on January 12th, 2021, with McGraw Hill!
Tune into this episode to hear:
Learn more about Michael F. Schein:
Learn more about Pia:
Mentioned in this episode:
Ep 198: Critical Mindset Shifts for No BS Agency Owners: Profit
Ep 197: Ben Guttmann on Why Certain Messages Work and How to Design Them
Ep 196: FAQ: "But Pia, How Long Will It Take to Build My Authority Machine?"
Ep 195: What Nobody Understands About Building the Authority Machine
Ep 194: FAQ: How Can An Authority Machine Lead To Stability and Freedom in Your Business
Ep 193: FAQ: What Exactly is an Authority Machine and How Do We Start One?
Ep 192: Sara Chambers Levels Up Her Business and Goes From Good To Great
Ep 191: FAQ: "But Pia, What if I do the work and the client hates it?"
Ep 190: FAQ: "But Pia, can you actually do quality work in an intensive?"
Ep 189: Intensives 101: What Exactly Is It and How Exactly Do You Do It
Ep 188: Chris Do Drops Truth Bombs on What It Takes to Play on the Big Stage
Ep 187: FAQ: "But Pia, I tried networking and I didn't get anything out of it!"
Ep 186: FAQ: "But Pia, Where Do I Find The Leads?"
From The Archives: How Do You Sell Something That All Your Competitors Are Giving Away for Free?
Ep 185: Marsha Shandur: A Masterclass On Storytelling
Ep 184: You're Already a Badass: Loving Yourself As You Build Your Business
Ep 183: Love Bank: Withdrawals You Must Avoid
Ep 182: Love Bank: Let's Talk Deposits
Ep 181: The Love Bank in Your Client Relationships: The Concept of Deposits and Withdrawals
Ep 180: Kelly O'Connell: From No Business, No Niche to a Profitable Business in Eighteen Months
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