Bokeh - The Photography Podcast
Business:Entrepreneurship
Surprisingly, having an affinity for Sesame Street can be a great way to market your business. But it's all up to how you can turn that interest, or any part of your brand personality, into value for your clients!
In episode 564 of The Bokeh Podcast, we have our amazing returning guest, Lisa Aihara, join us to talk about branding and how to find a balance between presenting personality and value proposition. Tune in for advice on defining both your personality and the value of your brand and how to effectively market your brand to potential clients through your website.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Do you think there's a reason why photographers follow brand style trends? (10:16)
Why is "filling your cup" as a photographer important when the industry is about serving clients? (15:55)
What does "being who you are" mean to Lisa (19:25)
When people only read a website for 55 seconds, do we have time to communicate our personality effectively on our website? (32:50)
Where's the balance between personality and value proposition? (36:40)
How can the stage a business is in can affect the level of priority you give to personality vs value proposition? (40:30)
Ways to bring personality and value proposition to your website (45:00)
1. Look at your website analytics
2. Use story prioritization
Recommended Tools for Website Analytics (46:30)
- Google Analytics
- Instagram Insights
- Squarespace
How to use stories to communicate and connect with clients on your website (56:18)
Links:
https://www.charitywater.org
Lisa's Previous Episode 550
ellettestudio.com
instagram.com/ellettestudio
nathanholritz.com
photographersedit.com
squarespace.com
heap.io
#641: A Few Thoughts in Closing - Nathan Holritz
#640: How to Build an Adventure Photo Business - Roo Smith
#639: How to Create Reels to Promote Your Business - Alexandros Tzorouchof
#638: How to Have a Life During Busy Season - McKenzie Bigliazzi
#637: Marketing as an Introvert - Caitlin Wilcox
#636: How to Chase Your Dreams - Amelia Soegijono
#635: Freedom Through Associates - Jill Smith
#634: Brand Position Consultation - Clark Sanders
#633: To Niche or Not to Niche - Simon Yau
#632: SEO: The Importance of Topical Content - Cody McCracken
#631: How to "Find Yourself" - Nathan Holritz
#630: How to Launch Your New Website Quickly - Kelsey Christine
#629: How to Convert Pinterest Visitors to Clients - Meg Mohyla
#628: How to Create Better Candid Images - Charles Moll
#627: How to Get Reviews for Your Business - Misha Guseynov
#626: Marketing Beyond Social Media - Jane Goodrich
#625: How to Book More Destination Weddings - Lilly and Vic
#624: The Power of Slow Growth - Mary Marantz
#623: Important Life Lessons to Enable Business Growth - Madi and Micah May
#622: How to Build Your Business Using Facebook Groups - Olivia Smith
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