Show Summary
Katie and Karrie went from having a side business to a successful full-time accounting and consulting business.
In this episode, Katie and Karrie share how they met and started their business together. They both have a clear vision of what they want to make, which is one of the indicators they considered in determining that it's time to quit their full-time jobs and go all in with their business. They ensure that the clients they take in are in line with their values. They want to help people and serve people, and they want to take in members who want to do the same.
Their vision of who they want to work with has been evolving. Over the years, Katie and Karrie have been diving down to figure out what their niche is and who to market to. Now, they offer to target Millennial Entrepreneurs, and they are honing in an industry-specific niche. They changed their marketing strategies to a more personal approach, and it has been a game changer in their business since.
Katie and Karrie also talk about the systems they put in place for making the marketing change they've been doing, which has had a greatly positive impact on their business.
Profit First has been very significant to their business and the businesses of their clients, and they are going to share exactly how right here, right now.
Website:
evermorefinancialservices.com
Corporate Partner:
Geraldine Carter: How CPAs Can Get Down to 40 Hours
Billie Anne Grigg: Insider Access Look on Profit First Professionals
Inna Korenzvit: Running a Successful Accounting Firm as a Family Business
Tim Thompson: Tax Transformation: Turning Junk into Treasure
Lori Hardtke: Knowing What You Don't Want
Harley Liechty: Distinguishing Yourself in the Business
Kathy Dise: Budgeting Strategies
10 Years of Profit First: A Special GMAP Anniversary Episode
Maddie Craig: Building the Brand of YOU
Jonathan Bello: How to Build Strong Accounting and Bookkeeping Teams
April Stroink: A Coaching Journey of Resilience and Success
Sarah Webb: Working with Licensed Professionals
Andrew Berg: Journey to Modern Accounting Firm
Elaine Pofeldt: Building a Million-Dollar, One-Person Business
Deanna Zubrickas: Relay's New Partner Program
Sue Fulmer: How My Experience at PFP Sets It Apart from My Previous Workplace
Hope Blankenship: Small Business Growth and Entrepreneurial Story
Stacey Seguin: Redefining Rules in Life
Dan Richards: PracticeWIN
Stacy Herman Lang: Acquiring a Book of Business
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