The world has changed a lot in the last week. We’re dealing with a pandemic that’s shaken us in unimaginable ways. But how should CMO's shepherd their brands through these times? Join Bob as he calls three marketing experts—and favorite former guests—for guidance. Listen to how CVS Health’s CMO, Norm de Greve led his team to “market with humanity,” learn how Amazon's culture helped them adapt quickly to the crisis from board member and former MTV CEO, Judy McGrath. And listen in as Bob chats with iHeart’s own CMO, Gayle Troberman, as she discusses "brand empathy" and the opportunity to build trust right now.
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Pitbull: “Anything you love you have to fight for.”
Ryan Seacrest: “I celebrate people, but I’m not the star.”
Andrew Jarecki: “People really do want to tell you their story.”
Rob Reilly: “Be a fountain of ideas.”
Scott Borchetta: “This is the future – we better figure this out.”
Kenneth Feld: “People make an organization.”
Kellyn Smith Kenny: “The working world is a team sport.”
Math & Magic Returns Thursday, February 29th
Ted Leonsis: “People want purpose.”
Howard Makler: “Your brand is a fingerprint of your behavior.”
Jacki Kelley: “Don’t be afraid to zig and zag.”
Jon Bon Jovi: “It comes down to truth.”
Angela Yee: “Every time I learn something, I want to bring it to people.”
Paris Hilton: “I love to be someone who is underestimated.”
Gwyneth Paltrow: “Transaction can actually be a service”
Allen Grubman: “I’m a businessman first and a lawyer second.”
Blake Scholl: “It doesn’t matter what you’ve already done. It’s what you can learn to do.”
Math & Magic Returns March 30th
Colin Cowherd: “I’m more interested in ‘the why’ than ‘the what.’”
Christian Juhl: "I have to predict the future just slightly better than everybody else."
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