Marketing Today with Alan Hart
Business:Marketing
In this episode, Alan and Andy discuss his path to creating Circle, how to build community, best practices and takeaways for community builders, how to build a great member experience, how to find the right members for your community, and much more!
Andy Guttormsen is the co-founder and chief revenue officer of Circle, an all-in-one community platform for professional creators and brands. He started his career on Wall Street, but quickly found that it wasn't the place for him. He attempted to start a couple of ultimately unsuccessful companies before he made his way to Teachable, where he had the idea for Circle and met his co-founder. Circle has community building down to a science, and they are kind enough to compile and share that science with us in their Community Benchmark Report.
To generate this report, Circle sent out a survey to their 10,000 customers, gathered their internal product data, and put together a report on premium “Platinum Communities” to identify how they differ from other communities. The full report is available online, but Andy outlines some of the key takeaways and best practices from those platinum communities that we can use to build our own strong communities, from encouraging member interaction to designing valuable signature gatherings. However, none of these community engagement strategies work without high-quality members in the community. Thankfully, Andy also shares tips and tricks from great community builders he has seen succeed in growing their membership base. No matter the membership numbers, each community has value, but for businesses, that value will look different based on their goals. Andy gives us several examples of what can make a community valuable to a business and how to identify and increase that unique value.
In this episode, you'll learn:
Key Highlights:
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