ON Madhubani Paintings also known as Mithila Paintings, an Ancient Art Form practiced by Women (2:59)
ON Ihita’s late Grandmother using this form of Art as a tool to bring a change in this part of the world (4:24)
ON learnings from spending childhood at Grandmother’s NGO (4:53)
ON the realization of the challenges of being women and continuing the work of her Grandmother (5:55)
ON looking for more sustainable sources of revenue (8:18)
ON the idea of evolving from an NGO to a Social Enterprise in order to help the system support the artisans in a way that they support our existence on this planet (9:07)
ON adding value and meaning to corporate gifting (10:25)
ON using artisans work onto fashion items (12:16)
ON the challenges of switching from NGO model to a social business model & change of mindset (15:19)
ON a hybrid model to support the vision (19:03)
ON MITHILAsmita international expansion (21:00)
ON Ihita definition of success: creating a system that holds the vision of creating sustainable livelihood for artisans and their creativity (22:45)
ON Ihita’s vision of the world for her children: knowledge and appreciation of traditional art forms as the expression of timeless beauty and emotion (24:29)
ON MITHILAsmita near future development: international expansion (26:48)
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CONNECT WITH Ihita Shandilya
MITHILAsmita: https://www.mithilasmita.com/
Connect on WhatsApp: +91 9901187800
BUY from MITHILAsmita: ArtnHer https://www.artnher.com/
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MENTIONED IN THE CONVERSATION:
Madhubani is a town municipality and headquarter of Madhubani district. Madhubani is situated in the Indian state of Bihar.
Mithila Paintings
ACUMEN fellowship
UN Women Empowerment Principles award
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