In this episode of Content Briefly, we’ve interviewed Eric Doty, Content Lead at Dock, and discussed Dock’s evolution from PLG to sales-led, Eric’s journey as a content marketer, his role in the Superpath community, and more.
This episode is brought to you by our friends at Lettuce.
************************
Timestamps:
00:00 Intro
02:05 Who is Eric Doty?
02:36 What’s Dock?
03:40 LinkedIn, networking, and moderating Superpath's community.
08:59 Eric’s LinkedIn strategy.
11:21 Building different ‘muscles’ on side projects.
12:59 Build in public.
15:04 Overview of Dock’s content initiatives.
17:37 Dock’s podcast and its role in Dock’s content strategy.
21:10 Building a content library.
24:23 ‘Permissionless Co-Marketing’.
25:29 Automating the podcast production.
27:11 Is building a podcast worth it?
29:12 The skillset of content marketers is changing.
32:50 Content team structure at Dock.
33:47 Synergy between different departments.
37:29 Changes to the content strategy based on working with sales.
40:45 PLG sales motion at Dock.
42:09 Learn more about Eric and Dock and get in touch.
43:28 Outro
************************
Useful Links:
Website: https://dock.us/
Eric on LinkedIn: https://www.linkedin.com/in/edoty/
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
Slack: Sara Yin on navigating content marketing in a tech giant’s world.
BentoBox: Hannah Geise on checking every content box
Wistia: Sam Balter on video content marketing strategies for brand building
Some Good Content: John Bonini on building a great content brand
Ten Speed: Ryan Sargent's system for content at scale
An inside look at Ross Simmonds' new book: Create Once, Distribute Forever
Minuttia: George Chasiotis on the content recession. Is it finally over?
SparkToro: Amanda Natividad on doing things your own way
Authority Plug: Lashay Lewis on building a BoFu content strategy
Loop & Tie: Bridget Poetker's evolution from content → growth
The Content Studio: Tommy Walker on hard work, perseverance and creating luck
MEDDICC: Jessica Walker on media > marketing
OnBoard: Josh Palmer's "Do, Delegate or Delete" Approach to Content
Crossbeam: Sean Blanda on building a 55,000-person newsletter
Sumo Logic: Zoe Hawkins on creating space for curiosity
WorkRamp: Fara Rosenzweig's multimedia content playbook
Switchboard: Molly Talbert on redefining content marketing personas
Calendly: Emily Triplett Lentz on rethinking content for 2024
The Remote Company: Nicole Lee on multi-brand content strategy
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips