Why Caring Is the Future of Social Selling: A CRO’s Guide to Alignment, AI & Authenticity

In this episode of Making Sales Social, Brynne Tillman sits down with real-life friend and revenue leader Shawn Sandy—nationally respected sales strategist, keynote speaker, and Chief Revenue Officer of ProTech Services Group. With deep Memphis roots and decades of experience across the business development ecosystem, Shawn brings a uniquely practical, human-first perspective to what it really takes to align sales, marketing, and service today. Shawn reveals why the traditional linear model of “marketing → sales → service” no longer works—and how she rebuilt ProTech’s revenue motions around a self-sustaining RevOps ecosystem that closes silos, strengthens communication, and drives scalable growth. Shawn also shares her personal journey into the CRO role, her philosophy on leadership, and even her next big adventure (hint: glaciers, Patagonia, and a much-needed break from Memphis heat). If you want a grounded, human, strategic look at where revenue leadership is heading—and how caring, curiosity, and AI together shape the future of selling—this episode delivers nonstop insight.