Opening Doors and Building Leaders: Inside Crunch Fitness’s People Strategy

2026-01-20

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Pamela J. Brown leads talent strategy for 530 Crunch Fitness locations, hiring 500+ personal trainers a year in an intensely competitive market. But her real superpower? Building leaders who build leaders, opening doors for the next generation, and proving that great people strategy drives revenue, not just cost savings.In this episode of Talent All Stars, Pamela shares practical wisdom from 25 years of leading people teams across insurance, financial services, and fitness. She breaks down the exact coaching framework she uses...

In this episode of Talent All Stars, Pamela shares practical wisdom from 25 years of leading people teams across insurance, financial services, and fitness. She breaks down the exact coaching framework she uses to develop leaders, how she built credibility in a brand-new industry by getting vulnerable, and why leading with service creates opportunities that come back to you in unexpected ways.

You'll also hear how Pamela uses AI to audit her own leadership effectiveness, how she distills complex roles into clear hiring criteria (sales, service, science), and what metrics actually matter when you're trying to prove the business impact of your people strategy.

You'll learn:

How to position yourself so doors open for you (and how to open them for others)
The exact coaching questions that build leadership capability in your team
Why understanding "the language of the business" is critical for HR credibility
How to choose which technology initiatives to prioritize in 2026
The one metric that proves retention drives revenue, not just cost savings

Connect with Pamela: https://www.linkedin.com/in/pamelabr

Follow Multiplying Moves for Pamela’s Thought Leadership: https://lnkd.in/edWard7R

Check out Crunch’s website for great career opportunities: https://www.crunch.com/careers

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