In the latest installment of EA Nation, Rich welcomes Darin Swayne, President of Advantage Attorney Marketing and Cloud Solutions, onto the show to discuss the truths and myths surrounding SEO and lead generation.
In today's marketing landscape, SEO can be a powerful tool for lead generation and conversions for your company. But throughout that process, some challenges and questions can arise. It's these elements that can steer you away from making the conversion and achieving the value from this strategy in the first place.
Darin has been knee-deep in digital marketing since the early 90's and is no stranger to a successful conversion. Listen, as he shares his tips for navigating the truths and myths around SEO and how to utilize this marketing strategy to achieve efficient and effective conversions.
Timecodes:
0:06 - Show introduction
1:08 - Overview on the topic of the day and the benefits of properly utilizing SEO
3:20 - Introducing Darin Swayne and his background in digital marketing
8:24 - Darin begins presentation on the basic steps for optimizing local rankings on Google My Business
14:08 - The four basic steps for setting up your GMB listing
20:19 - Strategies for optimizing your GMB profile overall
29:30 - Bonus suggestions for reinforcing your GMB profile
37:20 - The benefits of creating local listings
38:29 - How social media plays a role in all of this
46:38 - The seven SEO myths and misunderstandings
1:01:39 - How to contact Darin for any additional questions regarding SEO and lead conversion
1:04:04 - Closing remarks
Connect with Richard James:
The Success Network
YouTube
Website
Proven Strategies for Law Firm Strategic Recruitment | YPM Podcast
Entrepreneurship, Lead Response Speed, and AI Innovations in the Legal Industry | YPM Podcast
Attorney Katonga Wright's Incredible 600% Law Firm Growth Journey in One Year | YPM Podcast
Bankruptcy Attorney James Hausen's Explosive Growth from $7k to $142k a Month | YPM Podcast
Building the Ideal Law Firm Culture: Will and Kelly Grafton's Value Blueprint | YPM Podcast
Becoming A Better Leader - The Path To Transforming Your Law Firm - Jonathan Breeden's Road to EAY Finalist | YPM Podcast
The Secret to Boost Law Firm Profits with Data-Driven Marketing | YPM Podcast
How to Build The Ideal Law Firm Intake Team | YPM Podcast
Discover the Cheat Code to Hire A Players with Mike Michalowicz | YPM Podcast
The Journey from Lawyer to Law Firm Owner and Part Time Judge | YPM Podcast
Mastering the Business Side of Law | YPM Podcast
Small Town Duo’s Financial Secrets for Law Firm Mastery | YPM Podcast
Transformative Tactics to Amplify Your Law Firm Profits | YPM Podcast
Skyrocket Your Law Firm Profits with the FLOW Method | YPM Podcast
Behind the Scenes of a Bankruptcy Law Power Couple | YPM Podcast
Want to Screw Up Your Law Firm? Make These 13 Mistakes | YPM Podcast
Master Law Firm Growth with Community Support, Speedy Lead Response, and Intake Automation
Building a Successful Law Firm: Strategies and Mindset with Attorney John Fisher
Success in Legal Marketing through SEO & Digital Strategies with Doug Bradley
The Unconventional Rise of a Russian Immigrant to Millionaire Law Firm Marketer
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show