About Elijah Whaley:
Elijah Whaley has over two decades of experience as a content producer and marketer, with eight years focused on KOL marketing in China. Until acquisition in 2020, Elijah was the CMO of PARKLU. Elijah is now the VP of Marketing APAC at Launchmetrics. Elijah was also the Co-founder of one of China’s top-ranking beauty KOL, Melilim Fu.
Episode Content:
I have admired PARKLU for their ability to simplify the complex world of China marketing, and I have admired Elijah for giving out all the most valuable industry secrets to everyone who is willing to listen.
No wonder PARKLU has become the go-to-platform for most foreign luxury fashion & cosmetics brands, and Elijah got featured in the New York Times, Vanity Fair, Vogue Business and many other valuable publications for his exclusive knowledge and understanding of Chinese consumers.
We have known each other for some time, but only got to meet last year - and found out that we have a similar perception on the value a business should create for the clients, yet work in a very different capacity [LITAO works on building a B2B network and sales, while Elijah helps brands sell to B2C network online].
I promise our conversation is going to be very interesting for anyone thinking about China! Subscribe and enjoy!
Episode Mentions:
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Ep. 129: M on the Bund closes after 23 years - my last afternoon tea with Michelle Garnaut
Ep. 128: Webinar: Mandatory GACC Registration for all F&B exporters
Ep. 127: Selling imported ice cream online during COVID-19 with Bjorn van der Veen
Ep. 126: Navigating Business Leadership Styles of China & the West with Athena Zhu
Ep. 125: Women in China Business Leadership with Helen Ye
Ep. 123: New Retail & Leadership Training Programme with LITAO
Ep. 122: Attending Trade Fairs in China with EU SME Centre
Ep. 121: Understanding the Health industry with Jonathan Chapon
Ep. 120: Protecting your IP Rights in China? With China IPR SME Helpdesk
Ep. 119: Thriving in China's Eommerce Ecosystem with Sandrine Zerbib
Ep. 118 How to clear China Customs? with Raymond Ng
Ep. 117: Sourcing from China
Ep. 116: The China Dream with Fionn Wright
Ep. 115: Chinese corporate culture and identity: theory & practice with Dr. Peter J. Peverelli
Ep. 114: How to sell your brand in China? A Case Study.
Ep. 113: Sustainability, China and Ecommerce
Ep. 112: Being a Commercial Diplomat in China with Agnese Stūrmane
Ep. 111: E-commerce and International Trade with Simon de Raadt @Choy's Podcast
Ep. 110: China Business Adventures with David Atnip
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