Although Byron Sharp grew up on a sheep farm, he’s spent his career defying herd mentality. As Director of the Ehrenberg-Bass Institute for Marketing Science, Byron has debunked marketing conventions and helped brands stick to what works. Along the way, he wrote the seminal book “How Brands Grow,” which you can find on any CMO’s desk who is worth their salt. In today’s special episode of Math & Magic, Bob shares the mic with iHeart’s CMO Gayle Troberman for a conversation with Byron on the marketing strategies backed by science.
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Pitbull: “Anything you love you have to fight for.”
Ryan Seacrest: “I celebrate people, but I’m not the star.”
Andrew Jarecki: “People really do want to tell you their story.”
Rob Reilly: “Be a fountain of ideas.”
Scott Borchetta: “This is the future – we better figure this out.”
Kenneth Feld: “People make an organization.”
Kellyn Smith Kenny: “The working world is a team sport.”
Math & Magic Returns Thursday, February 29th
Ted Leonsis: “People want purpose.”
Howard Makler: “Your brand is a fingerprint of your behavior.”
Jacki Kelley: “Don’t be afraid to zig and zag.”
Jon Bon Jovi: “It comes down to truth.”
Angela Yee: “Every time I learn something, I want to bring it to people.”
Paris Hilton: “I love to be someone who is underestimated.”
Gwyneth Paltrow: “Transaction can actually be a service”
Allen Grubman: “I’m a businessman first and a lawyer second.”
Blake Scholl: “It doesn’t matter what you’ve already done. It’s what you can learn to do.”
Math & Magic Returns March 30th
Colin Cowherd: “I’m more interested in ‘the why’ than ‘the what.’”
Christian Juhl: "I have to predict the future just slightly better than everybody else."
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