Linda De Ruiter is the founder of sustainable womenswear brand, The Slow Wardrobe.
In this episode, we talk about Linda's business, The Slow Wardrobe, how she dresses women to feel more confident, and why she's chosen YouTube as the main marketing channel to drive sales for her business.
If you find it difficult to get in front of the camera to market your products, then take a leaf out of Linda's book!
She gives some great tips for how to produce video quickly and simply for YouTube, and how to repurpose those videos into other forms of content.
Discover:
More about The Slow Wardrobe
The Slow Warddrobe
The Slow Wardrobe on YouTube
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296 – Behind the Scenes at KC Manufacturing with Adam Robertson and Nina Falk
295 – 4 Reasons NOT to Make in the UK
294 – How to get people onto your mailing list
293 – Save English Fine Cottons
292 – Reviving the UK Button Making Industry with Courtney & Co Button Makers
291 – Micro Factories & Supply on Demand: UK Manufacturing at its Best
290 – From the archive: Why UK Manufacturing is More Sustainable with Christopher Nieper OBE
289 – Creating Adaptive Clothing with Caron McLuckie from Bealies Adaptive Wear
288 – Why You Should Visit Your Factory
287 – How To Sell Your Products
286 – 21 Tips for Building a Great British Brand
285 – I Never Looked at Manufacturing Anywhere Else with Catherine Bedford, Dashel Cycle Helmets
284 – Repair Is The New Cool with Thami Schweichler, United Repair Centre
283 – Tackling Textile Waste as a Slow Fashion Designer with Lydia Bolton
FAQ: Where’s The Best Place To Source Fabrics?
FAQ: How Many Factories Should I Sample WIth?
FAQ: Do I Really Need To Provide The Factory With A Tech Pack?
FAQ: Should I Get My Manufacturer To Sign An NDA?
FAQ: How Do I Approach A Manufacturer?
FAQ: How Much Does It Cost To Start A Brand?
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