In this episode, I had the pleasure of chatting with Anu Menon, the brains behind DriftAway Coffee—a coffee subscription service loved by many. Anu shared her journey from digital marketing to starting her own coffee venture, fueled by her passion for coffee and a desire to create something real.
Anu walked us through the challenges she faced and how she tested her business idea step by step. From getting feedback from friends and family to growing her customer base, she showed us the power of starting small and listening to what customers want.
We dived into the world of subscription models, fresh product delivery, and growth strategies. Anu spilled the beans on engaging with influencers, getting noticed in search engines, and getting press coverage.
Anu's story is not just about coffee—it's a lesson in perseverance and smart business tactics that any entrepreneur can learn from.
Listen to the full episode to hear:
Learn more about Anu Menon:
Work with Gillian Perkins:
Ep 222: breaking down my $100K funnel
Ep 221: Meet the Small Creator Getting Interviews with All the Big Names (ft. Jay Clouse of Creator Science)
Ep 220: Content Creation with KIDS at Home (with Lisa Bass of Farmhouse on Boone)
Ep 219: CREATORS ARE QUITTING - What's happening to the "creator economy"?
Ep 218: How I Made $10,211.00 in 8 days
Ep 217: If I were starting a company in 2024, this is what I'd do…
Ep 216: How to Raise Venture Capital as an Entrepreneur: Lessons Learned from $10,000,000 with Kimberly Lewis, Founder of CurlMix
Ep 215: Podcast Growth Strategy 2024 (with Kevin Chemidlin)
Ep 213: 15 NO-Social-Media Marketing Strategies for Your Online Business (with Cheryl Cosner)
Ep 212: How to Feel Happy with Where You Are Right Now
Ep 211: My Top 4 EASY Lead Generation Strategies
Ep 210: 5 Online Gigs that Pay REAL MONEY (no surveys, affiliate marketing, courses, etc.)
Ep 209: 5 Things that Will MAKE or BREAK Your Sales Funnel
Ep 208: a system that SELLS your product for you (here's how)
Ep 207: Email Deliverability is CHANGING | Here's how to comply. (w/ guest expert Alyssa Dulin)
Ep 206: A Simple Guide to Exploding Your Audience & Finding Customers Online
Ep 205: how I run my $600K business from home with FIVE KIDS
Ep 204: how to find a profitable product idea
Ep 203: The Big-Picture Guide for Making Money Online
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