In this episode we talk to Leila Smith from Promise PR and Creative, a PR agency based in Solihull.
Leila set up her agency during the pandemic! So we explore how that went, and what brought her to that point.
We explore the world of PR versus marketing - how and why they're different, and how to decipher what a business might need.
Lots of businesses during the pandemic and lockdown period starting cutting back spending on PR and marketing, so Leila explains why it's more important than ever to kick things up a gear to ensure businesses stay communicative and relevant. She also tells us about her experiences with business networking, and the importance of the human connection.
Plus, we also discuss the scenario of negative PR, and how to combat that effectively; with a good example that came to light on LinkedIn and Twitter in the last couple of days.
You can find Leila online at the following places:
https://www.promiseprandcreative.co.uk
https://twitter.com/CreativePromise
https://www.linkedin.com/in/leila-smith-83a67a117/
https://www.linkedin.com/company/promise-pr-and-creative/
https://www.instagram.com/promiseprandcreative/
Brought to you by Brummies Networking, the home of free, stripped-back business networking.
https://brummies-networking.co.uk
Brummies Networking on Twitter: @brummiesnet
BrumPod on Twitter - @brumpod
Produced by Happy Content Co. https://happycontentco.com
Twitter: @happycontentco
Music by Birocratic - birocratic.com
Twitter: @birocratic
BrumPod - The UK Small Business Podcast. BrumPod is designed for small businesses, because 2/3 of the hosts are small businesses! Our goal is to bring you topics that affect you as a fellow small business owner directly; everything from website tools and technology, changes in regulations, business networking tips, business growth; plus we talk to regular guests from all walks of life, discussing their journeys in working with small businesses to make other people’s lives easier.
BrumPod Hosts:
Richard Heathcote (Voice Over Artist) - https://www.richardheathcote.co.uk
Iwan Thomas (Business Coach) - http://www.iwanthomasassociates.co.uk
Jason Jones (Self Storage) - https://www.accessstorage.com
The Xmas Episode - The Importance Of Multiple Streams Of Income
Three Handy Tools You Might Find Useful
Creating A Happy State - We Ask The Author, Samantha Fitzgibbons
What The Business World Can Learn From The Commonwealth Games
Running A Business During Disruption
Elon Musk Buys Twitter? How Does This Relate To Our Own Networks?
When Do Enticing Headlines Become Clickbait?
Starting A Business In 2022
Adobe Launches Free Canva Competitor
Farewell 2021, Hello Better Times - Merry Christmas To All
Tis The Season - Networking At Christmas
LinkedIn Rolls Out Freelance Services Marketplace
Living An Analogue Life In A Digital World
Disrupting The Face Of The Recruitment Industry With Dan Hoff-Rodrigues
When Does Planning Become Procrastination?
LinkedIn Announces Native Video Conferencing
How To Take Time Off When You’re Self Employed
Networking Safely After 17 Months & How To Keep Your Network Effective
Productivity Tools You Can't Live Without
Will Digital Business Cards Prevail In a Post-Pandemic World?
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money