How Smarter Employee Benefits Close the Value Void with Neil Ryland, Benifex

Benefits have become the make-or-break factor in how people choose employers, stay engaged, and perform at their best. We sit down with Neil Ryland, CRO at Benifex, to unpack the Big Benefits Report 2025–2026 and translate its findings into practical plays HR teams can run now. From measuring ROI to closing the “value void,” this conversation maps the shift from perks to performance.

We dig into why benefits surged in importance post-pandemic and how economic pressure, caregiving demands, and strained health systems put real support front and center. Neil explains how organizations are moving beyond compliance to strategy—using technology to simplify enrollment, improve access, and generate the data leaders need. When adoption is high and the experience is intuitive, HR can correlate benefits with engagement, sick days, claims, and attrition, proving impact and guiding smarter investments. We also cover sector contrasts—why tech, energy, and finance often see outsized gains—and how total reward visibility helps counter external offers without knee-jerk pay hikes.

Annual enrollment alone no longer cuts it. We explore always-on education keyed to life events, personalization without complexity, and mobile-first delivery for deskless workforces. Real examples—from life-moment campaigns to holiday trading and healthcare clarity—show how the right message at the right time boosts utilization and retention. Neil closes with two priorities for 2026: make benefits a living expression of your EVP and bring benefits data into strategic workforce decisions. If you’re ready to turn benefits into culture you can feel and outcomes you can measure, this one’s for you.

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