On this episode of Small Biz Power, we’re talking to the amazing social media team at the city of Las Vegas. This small, but mighty team manages the city’s communication strategy on all of its social platforms – from Facebook to Twitter to Instagram to Snapchat to YouTube. Can you imagine what their editorial calendar looks like?
The team is made up of:
Jennifer originally wanted to be a lawyer. Then a publicist. Then she got a Twitter account and the rest is history. She is the very first person the city ever hired to focus solely on social media.
Natasha risked it all and moved from Los Angeles to help launch the Life is Beautiful festival. She handled all of the marketing and media requests during the first festival.
Shane has an incredibly diverse background in photography, web design, videography, you name it. At the city, they jokingly say that he is the only one who could single-handedly run the entire department (including a TV station!)
These three create and post all the content on the city’s social media channels, but their social media strategy goes beyond just broadcasting. They use these online platforms as a tool for engaging with the community, soliciting feedback, and monitoring chatter around key issues and events.
Small business owners can learn a lot from their integrated approach to social media.
Questions I ask the City Social Media Team
What You’ll Learn If You Listen:
Links to Things We Talked About & Follow the City on Social Media:
Life Is Beautiful Festival
City of Las Vegas Website
City of Las Vegas Facebook Page
City of Las Vegas Twitter Page
City of Las Vegas YouTube Page
City of Las Vegas Instagram Page
City of Las Vegas Podcast
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Read the Full Transcript Here
E23 Move Your Way to Business Success
E022 Making Small Shifts for Big Results in Your Business
E021 Helping Sick Children Take Flight
E020 Building a Modern Company in a Traditional Industry
E019 Build Your Business Through the Power of Connection
E017 Going Strong
E016 Transform Your Company
E015 Poscasting for Prospects
E014 - Building Wealth Beyond Wall Street [video]
E014-Building Wealth Beyond Wall Street
E013 - Managing Millennials in The Modern Workplace
E012 PR Tips for Small Business + Marketing Your Franchise
E11 Fear From Employee to Entrepreneur: Making the Leap
PR Fails and The Las Vegas Raiders
E009 What to Consider When Joining a Nonprofit Board
E008 More to Marketing Than Social Media
E007 The Parallels of Non-Profits and Small Businesses
E006 The Importance of an Online Presence as a Small Business
E005 Lead Generation and Protecting Your Online Business
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