How to win at Amazon, when all about you are losing theirs. Okay, I have kind of b*stardised someone else's quote there. But, this - 'How to win at Amazon', is my cheeky getting your own back tip, to boost your own brand awareness while using Amazon. Promise me one thing please - if this is of value to you, share it on to three people you think will appreciate it to. Go on ;)
What does 'winning at Amazon' mean? I mean, operating an e-commerce business, but also using Amazon, not about making money on the site, but about connecting with potential future customers of your own site.
I break down in this podcast how to do this. This is one of those tips, I simply have never heard someone mention in their tell all books, or 'how to be an e-commerce entrepreneur guides'. I don't charge for this gem.
Did you ever think the word ecommerce is so much easier to type than e-commerce. But if you don't stick a hyphen in on your text, it shows up that annoying red spelling error line. I am distracting you - HOW TO WIN AT AMAZON!
Amazon is a curse but can be a blessing for online or offline retailers. This is a 7 minute podcast max that you literally have to listen to and I am not selling snake oil. The only pleasure I get out of this, is seeing those listener numbers go up. If it's a good idea in your eyes, be a doll, and share it on. That's the only payment I ask of you.
You will see shed loads of MLM systems being touted online and FBA seminars, particularly right now on Insta advert feeds, they are there to make money for the trainers. They are not true businesses in the sense of the word and if you get involved in them, remember that you are offering no extra value that I or others can't also offer. Importantly, Amazon can do it better as well. Once Amazon sees that a product is doing well, they stock it and then sell it themselves and then it's game over for that segment or SKU.
This is why I believe it's vital that you create a brand that is unique and is backed by a level of customer service or localised specialty that Amazon can't compete with as it's too micro. Do this and use the growth hacking tip I give on today's podcast about to how to use Amazon to grow your own website business.
Don't fall for the Fulfillment by Amazon training seminars etc, or MLM schemes out there. They make money for very few people and divert your energy away from doing something that you uniquely love doing which could be your own project for decades to come. Selling 'kids neon torches' from Shenzhen for a couple of months because you have found an out of stock area on Amazon that's led to a surge in sales on the marketplace, is not a sustainable or a long term model.
That's me for today, check out the podcast the real juicy info is in the show. That's how to win at Amazon and growth hack your ecommerce business.
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