Podcast #35--Top 10 ”Truths” from a Retail Client’s Perspective

2012-05-31

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TOP 10 "TRUTHS" FROM A RETAIL CLIENT'S PERSPECTIVE OF HISPANIC MARKETINGDavid and Lupe revealed the 10 truths of an agency-client relationship. Truth #1: Share the knowledge and identify the implications. They provided examples for each truth to illustrate what works and what doesn't. Both speakers have been on the agency side in the past so they bring a unique perspective to being a retail client. Note: This podcast contains the audio for videos included in the presentation.

TOP 10 "TRUTHS" FROM A RETAIL CLIENT'S PERSPECTIVE OF HISPANIC MARKETING
David and Lupe revealed the 10 truths of an agency-client relationship. Truth #1: Share the knowledge and identify the implications. They provided examples for each truth to illustrate what works and what doesn't. Both speakers have been on the agency side in the past so they bring a unique perspective to being a retail client.

Note: This podcast contains the audio for videos included in the presentation.

SPEAKERS:
David Cardona, Multi-Cultural Team Leader, The Clorox Company
Lupe De Los Santos, Group Manager of Hispanic Marketing Communications, The Clorox Company

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