If you think your buyers are stupid then you are disrespectful of your audience. It does not matter if you are trying to push a product or a political statement. There will be doubt in listeners ears as the subconscious can spot dishonest intentions.
We seldom hear of greenwashing in today’s media. It is not really very interesting to them as it does not generate a lot of views or listeners. Nevertheless, people are being educated on real sustainable products and products that have simply been manipulated to appear environmentally friendly.
As a matter of fact, many politicians do not really care about your health, safety or livelihood. They only care about their own pockets and status. Hence, you need to educate yourself.
Looking at the growing trend towards greener products and adoption of the ESG framework, companies can generate substantial profits while being committed to environmentally and socially responsible business models.
Business leaders who really want to be successful in the next decade will have to change their way of doing business. Looking at this, we as buyers, sellers, and marketeers must change our fundamental mindsets.
Only then we can access the richness of being ESG compliant. Let us discuss the advantage of sustainable products and how our marketing approach needs to be realigned for a better corporate governance.
For more insights, you can read Christian’s Blog or his upcoming book called “Sustainable Business Strategies” (ISBN 979-8-4239-8286-7).
Have you read Christian's latest book on Social Marketing (ISBN 979-8-4886-0990-7)? Get it here on amazon https://www.amazon.com/dp/B09PW8L75Q
How banks, venture capital and venture investors help you grow
Increase sales without falling for this trap
How to boost cooperations and supplier relationships
How to systematize your business for profit scaling
How to deal with problematic buyers that suddenly turn toxic
Hire for Mindset (aka work attitude) - not Grades or academic titles
Scaling towards sustainable business models
How to increase the trust a buyer will invest in you?
Outsource without being distracted
Why is your client avatar a tripping stone or stepping stone?
The 3 Stages towards business growth
Designing a business from scratch that already exists
The sustainable idea - Green Cyber Security
The sustainable idea - The fossil fuel scam
Do we really need to prevent greenwashing in cyber security
Why is it important to implement a green cyber security in an organization?
B2B startup sales strategies
CyberAttacks are hurting everyone. So, how do we prevent this? Investing!
Trust is an important part of driving sustainability in an organization
What are the In-Demand Content Marketing Formats for 2023
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show