277: Chris’s 40-Year Blueprint for Profit & Success

2025-07-09

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Chris Beks—an award-winning founder of Ceebeks Business Solutions for GOOD—reveals how to scale a profitable business without sacrificing soul. With over 40 years of experience as an accountant, financial planner, mortgage broker, and business advisor, Chris shares how he’s built a thriving, award-winning firm that balances profitability with purpose. Australian entrepreneurs will gain practical insights into creating a business that works for them, not the other way around. Chris Beks is a seasoned business expert with over four decades of experience in accounting, financ...

Chris Beks—an award-winning founder of Ceebeks Business Solutions for GOOD—reveals how to scale a profitable business without sacrificing soul.

With over 40 years of experience as an accountant, financial planner, mortgage broker, and business advisor, Chris shares how he’s built a thriving, award-winning firm that balances profitability with purpose. Australian entrepreneurs will gain practical insights into creating a business that works for them, not the other way around.

Chris Beks is a seasoned business expert with over four decades of experience in accounting, financial planning, and mortgage broking. He is the founder and team leader at Ceebeks Business Solutions for GOOD, an award-winning firm based in Warrnambool, Victoria. Chris is also an international best-selling author, podcast host, and philanthropist, actively supporting charities like B1G1 and Hands Across the Water. Beyond his professional endeavours, he finds joy in gardening, beekeeping, and singing as a tenor with the Cindy Lee Ensemble.

Key Takeaways:

Values-Driven Leadership: Chris emphasises building trust and aligning team values, drawing inspiration from his Dutch immigrant father's principles.
Structured Team Management: Implementing twice-daily 15-minute huddles has led to a 100% on-time tax lodgment record since the firm's inception.
Work-Life Integration: Balancing business responsibilities with personal pursuits like gardening and singing fosters creativity and reduces stress.
Strategic Client Selection: Carefully vetting clients ensures alignment with company values and maintains operational efficiency.
Problem-Solving Approach: Utilising key questions like "Is it true?" and leveraging professional networks aids in effective decision-making.

Resources:

Chris’s Website: www.ceebeks.com

Chris’s Facebook: https://www.facebook.com/chris.beks.22

https://www.facebook.com/ceebeks/

If you want to create a reliable cash flow for your business, I have some tools and resources that can help.

Take the Profit Scorecard (3 minutes) and identify where you are leaking profit now – click here.

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