Leading To Profit

Leading To Profit

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Master leadership and maximize profit with Leading to Profit. Join Kevin Bees and his world-class guests to uncover expert insights and proven strategies for effective leadership, business growth, and profit maximization.

Episode List

280: The Reverse Selling Method with Petar Lakovic

Jul 30th, 2025 9:00 PM

In this episode of Leading to Profit, Petar Lackovic, founder of The Sales Institute Australia and creator of the Reverse Selling Method™, shares his transformative approach to sales. Tailored for business owners and sales professionals, especially in Australia, Petar discusses how integrating emotional intelligence with strategic frameworks can enhance sales performance, shorten sales cycles, and boost profitability. Listeners will gain insights into shifting from traditional sales tactics to a more empathetic and effective methodology. With over three decades of experience, Petar has built and managed multiple seven and eight-figure businesses. His journey from humble beginnings in his family's retail shops to becoming a renowned sales coach underscores his deep understanding of customer psychology. Through his programs like CONVERT Club and The Sales Accelerator Program, Petar has trained over 10,000 professionals globally, helping them achieve consistent sales results across various industries. Key Takeaways: The Reverse Selling Method™ comprises nine sales accelerators designed to enhance conversion rates, average transaction values, and sales velocity. Emphasizing emotional intelligence, the method encourages salespeople to position themselves as valuable resources, guiding clients to make confident decisions. Petar advocates for viewing sales as a leadership role, focusing on understanding and addressing clients' core motivations. Implementing structured sales processes and fostering the right mindset can lead to sustainable business growth and improved client relationships. For business owners aiming to refine their sales strategies and foster genuine client connections, this episode offers actionable insights and a fresh perspective on selling.   Resources: Avail the Reverse Selling Method: https://convertclub.com.au/rsm-9-sales-accelerator-cheat-sheet If you want to create a reliable cash flow for your business, I have some tools and resources that can help. Take the Profit Scorecard (3 minutes) and identify where you are leaking profit now – click here.

279: Boost Your Workplace Wellbeing with Chelsea Pottenger

Jul 24th, 2025 9:00 AM

In this episode of Leading to Profit, we sit down with Chelsea Pottenger, Founder and Director of EQ Minds, to explore practical strategies for enhancing mental health and performance in the workplace. Chelsea shares her journey from corporate burnout to becoming a leading mental health advocate, offering insights that are especially valuable for Australian business owners aiming to foster a resilient and productive team culture. Chelsea Pottenger is a psychology postgraduate, accredited mindfulness and meditation coach, and author of The Mindful High Performer. After experiencing severe postnatal depression, she transformed her life and founded EQ Minds to help others prioritize mental wellbeing. Chelsea has collaborated with major organizations like Google, eBay, and Westpac, delivering evidence-based tools to reduce stress and enhance performance. She also serves as a mental health ambassador for R U OK? and the Gidget Foundation Australia. Key Takeaways: Implementing an 8-minute morning routine can significantly improve mental clarity and focus. 8-Minute Morning Ritual Change the alarm sound to nature sounds or music Avoid checking your phone for the first 8 minutes Think of three things you're genuinely grateful for Open curtains for natural light exposure Affirm, "Today's going to be a good day." Challenge: Implement this routine for 5 days to see noticeable differences   Prioritizing sleep hygiene is essential for sustained high performance. Incorporating daily movement and proper nutrition supports overall well-being. Asking yourself, "How do I want to feel in the future?" can guide meaningful goal setting. Tune in to discover how integrating mindfulness and mental health practices can lead to a more engaged and effective workforce.   Resources:    EQ Minds: www.eqminds.com Chelsea’s LinkedIn: https://au.linkedin.com/in/chelseapottenger Chelsea’s Instagram: https://www.instagram.com/chelseapottengerofficial/?hl=en If you want to create a reliable cash flow for your business, I have some tools and resources that can help. Take the Profit Scorecard (3 minutes) and identify where you are leaking profit now – click here.

278: Build Profit Maximising Retail Systems with Joe Zentymer

Jul 16th, 2025 9:00 PM

In this episode of Leading to Profit, we sit down with serial entrepreneur Joe Zentymer, founder of Snaggletooth Goby, to unpack the systems, leadership insights, and real estate strategies that drive sustainable business growth. If you're an Australian business owner looking to scale, streamline operations, or build stronger teams, Joe’s practical wisdom and candid approach will give you a fresh perspective on creating a business that thrives in any industry. With over 20 years of entrepreneurial experience across sectors like food manufacturing and fitness, Joe specialises in building businesses by developing both systems and people. He co-founded First Ascent, a climbing gym chain that grew to seven large-scale locations across the U.S., and now leads Snaggletooth Goby while consulting other founders. Joe's strength lies in creatively solving complex business puzzles through a people-first lens. Key Takeaways: Building trust and setting clear expectations is more impactful than over-engineering systems. Effective leaders focus on simplifying communication and adapting their style to their team. Success in commercial real estate hinges on relationships with agents, contractors, and landlords. Business growth is like solving a puzzle—balancing people, systems, and strategy with creativity. Annual planning and self-reflection are powerful tools for aligning goals with deeper motivation. Whether you're scaling up or refining your leadership, Joe’s insights offer actionable strategies to help your business evolve with purpose and clarity. Resources:  Joe’s site: Snaggletooth Goby- https://www.snaggletoothgoby.com/   If you want to create a reliable cash flow for your business, I have some tools and resources that can help.   Take the Profit Scorecard (3 minutes) and identify where you are leaking profit now – click here.  

277: Chris’s 40-Year Blueprint for Profit & Success

Jul 9th, 2025 9:00 PM

Chris Beks—an award-winning founder of Ceebeks Business Solutions for GOOD—reveals how to scale a profitable business without sacrificing soul.  With over 40 years of experience as an accountant, financial planner, mortgage broker, and business advisor, Chris shares how he’s built a thriving, award-winning firm that balances profitability with purpose. Australian entrepreneurs will gain practical insights into creating a business that works for them, not the other way around. Chris Beks is a seasoned business expert with over four decades of experience in accounting, financial planning, and mortgage broking. He is the founder and team leader at Ceebeks Business Solutions for GOOD, an award-winning firm based in Warrnambool, Victoria. Chris is also an international best-selling author, podcast host, and philanthropist, actively supporting charities like B1G1 and Hands Across the Water. Beyond his professional endeavours, he finds joy in gardening, beekeeping, and singing as a tenor with the Cindy Lee Ensemble. Key Takeaways: Values-Driven Leadership: Chris emphasises building trust and aligning team values, drawing inspiration from his Dutch immigrant father's principles. Structured Team Management: Implementing twice-daily 15-minute huddles has led to a 100% on-time tax lodgment record since the firm's inception. Work-Life Integration: Balancing business responsibilities with personal pursuits like gardening and singing fosters creativity and reduces stress. Strategic Client Selection: Carefully vetting clients ensures alignment with company values and maintains operational efficiency. Problem-Solving Approach: Utilising key questions like "Is it true?" and leveraging professional networks aids in effective decision-making. Resources:  Chris’s Website: www.ceebeks.com Chris’s Facebook: https://www.facebook.com/chris.beks.22       https://www.facebook.com/ceebeks/ If you want to create a reliable cash flow for your business, I have some tools and resources that can help. Take the Profit Scorecard (3 minutes) and identify where you are leaking profit now – click here.

276: Rewiring Your Mind for Business Success with Diana Hooker

Jul 2nd, 2025 9:00 PM

In this Leading to Profit episode, Diana Hooker–Neuro Encoding Specialist and financial strategist–reveals how to delete mental blocks sabotaging your growth. Diana Hooker is a multifaceted professional dedicated to empowering individuals and businesses to reach their full potential. As a Neuro Encoding Specialist, she leverages neuroscience-backed techniques to help clients reprogram their internal dialogue and build resilience. With experience and knowledge in accounting and tax preparation, Diana provides strategic financial guidance, ensuring her clients' businesses are compliant and poised for growth. Key Takeaways: Reframing Limiting Beliefs: Identifying and transforming subconscious beliefs formed in childhood that may sabotage success. Emotional State Management: Utilising techniques such as movement, music, and visualisation to shift emotional states and make better decisions. Intentional Focus: Combining gratitude and positive emotion to focus on desired outcomes, leading to powerful results. Practical Strategies: Implementing actionable steps to overcome mental blocks and achieve business goals. Discover how Diana's integrative approach can help you unlock your business potential by reprogramming limiting beliefs and fostering a mindset geared toward growth and resilience.   Resources:  Episode 260 Jaemin Frazer: https://profithive.com.au/jaemin-frazer-and-kevin-bees/ Book Diana: https://callwithdiana.com/ Diana’s site: https://livingyourgreatness.net/ Diana’s LinkedIn: https://www.linkedin.com/in/diana-hooker-04517594/ If you want to create a reliable cash flow for your business, I have some tools and resources that can help. Take the Profit Scorecard (3 minutes) and identify where you are leaking profit now – click here.

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