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Show Notes:
In our last episode, we did an introduction to Performance Max in Google Ads. In this episode, we're diving in deeper sharing advanced tips to improve your Performance Max campaigns. We discuss how long you should wait before judging the campaign's success, defining your goals, setting a budget, and the value of adding quality assets.
(4:46) How patient should you be before judging the success of your Performance Max campaign?
(13:01) Conversions and ROAS are the most important things to remember about Performance Max campaigns
(16:34) Defining your goals - Do you focus on new customers or returning customers?
(23:29) What budget should you give your Performance Max campaign?
(27:41) The value of adding a variety of quality assets (text, images, videos, etc.) to your Performance Max campaign
(34:07) How leaving final URL expansion on in your Performance Max campaigns can lead to more conversions
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Deep Dive into Call Ads (Episode #413)
Breaking Free from the Algorithm (Episode #412)
SKAG vs STAG (Episode #411)
Google Shopping Tips & Tricks (Episode #410)
8 Important Questions from Listeners (Episode #409)
100% Impression Share (Episode #408)
What Has Changed in 20 Years? (Episode #407)
Listener Q&A: Budgets, Impression Share, & The Future of Google Ads (Episode #406)
Manual Bids are Dead (Episode #405)
Answering Your Questions about Google Ads (Episode #404)
Broad Match Keywords Are Cheaper (Episode #403)
Why Your CPC is So High (Episode #402)
5 Biggest Mistakes I See In Accounts (Episode #401)
How to Rebuild Your Account (Episode #400)
Account Management - Foundations of Google Ads #10 (Episode #399)
Boundaries - Foundations of Google Ads #9 (Episode #398)
Policy Issues in Google Ads (Episode #397)
Quality Before Volume - The Principals of Google Ads #8 (Episode #396)
Metrics of Success - The Principals of Google Ads #7 (Episode #395)
Bidding Strategy Comparison (Episode #394)
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