Throughout the world we have seen tobacco sponsorship and alcohol sponsorship banned or curbed in most markets and, right now, the sponsorship industry is watching the UK after a House of Lords Select Committee on gambling recommended that not only should gambling shirt sponsorship be banned by 2023, but “there should also be no gambling advertising in or near any sports grounds or sports venues”.
The review is driven by concern at the number of problem gamblers, which is estimated at 430,000 in Britain, and which has seen the losses of punters rocket to £14.4 billion per year in 2019; that’s almost US$20 billion. Of course, the pervasiveness of betting in sport, and football in particular, is there for all to see and certainly a driving factor.
It seems surprising that gambling has avoided the spotlight for so long. It may, in some part, be due to the rapid rise of online gambling which has developed at a breakneck speed. Interestingly, however, the opposite is happening in the US with betting sponsorships being signed with regularity.
Somebody, right in the middle of it in England, is Joel Seymour-Hyde, MD of Octagon UK, who not only boats Paddy Power as a client, but who has also served as a director on the European Sponsorship Association Board.
As such, in this episode, we welcome Shannan Quinn, Managing Director at PRISM.
Also joining the show is Jordan Rutner, Research Marketing Manager at KORE Software, who has written a fascinating blog recently on Visualizing Sponsorship Assets Across Collegiate Programs.
Enjoy and don't forget to subscribe on your favourite podcasting platform!
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Inside Creativity in Sponsorship Re-run - Misha Sher - MediaCom - Ep 127
Inside Sponsorship at UFC – Nick Smith - Ep 126
Inside Sponsorship at UBS – Anneliese Mesilati - Ep 125
Inside Sponsorship at Shell V-Power Racing Team – Nigel Calder - Ep 124
Inside Sponsorship at Miami HEAT – Jessica Geymayr - Ep 123
Inside Sponsorship at Las Vegas Raiders – Howard Christian - Ep 122
Inside Sponsorship at San Francisco 49ers - Cameron O'Toole - Ep 121
Inside Sponsorship at New York Red Bulls - Jordan Iannuzzi - Ep 120
Inside Sponsorship at Toyota - Dedra DeLilli - Ep 119
Inside Sponsorship at Heineken - Thomas Mulders - Ep 118
Inside Sponsorship - Best Bits of 2022 - Ep 117
Inside the Sponsorship Employment Market - Jonathan Harris - SRI - Ep 116
How to be Innovative and Creative in Sponsorship - Adam Ferrier - Thinkerbell - Ep 115
How Brands Can Optimize Their Sponsorship Portfolio - Scott Tilton - KORE Software - Ep 114
2023 Planning Considerations - Dan Collier-Hill - MediaCom - Ep 113
Inside Disabled Athlete Sponsorship - Ryan Neiswender - Paralympian - Ep 112
Inside Rugby Australia - James Durbin - Chief Commercial Officer - Ep 111
14 Hand Picked Pieces of Sponsorship Advice and Insights - Host's Choice- Ep 110
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