Unpacking the pandemic’s impact on brand safety, media investments, sports media and foot traffic
Welcome back to Floor 9! We are taking a break from our regularly scheduled programming on media futures and turn our attention to the present and the near-term future. Therefore, Floor 9 will be coming out with weekly episodes that provide timely information, market intelligence, and actionable insights on COVID-19’s impact on the media and advertising landscape. We are all in this together and want to make sure our listeners have the best information possible in order to make the tough decisions every company is facing during these challenging times.
This week Scott and Adam are joined by Jon Stimmel, Chief Investment Officer at UM and Joshua Lowcock, US Chief Digital & Global Brand Safety Officer at UM for a conversation on the current media market, sports being canceled, brand safety and how the larger media industry is responding to COVID-19.
Later in the show, special guest interviewer Huw Griffiths, UM’s Chief Product Officer sits down with Foursquare’s CEO David Shim to discuss Foursquare's latest report on COVID-19 impact on retail foot traffic.
In this episode:
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Episode 156: Decoding Gen Alpha & Millennial Parenting
Episode 155: Apple Vision Pro
Episode 154: Outlook 2024 Deep-Dive
Episode 153: CES 2024 Recap
Episode 152: 2023 Trend Recap
Episode 151: 2023 Holiday Shopping Trends
Episode 150: Generative AI & Its Impact on Advertising
Episode 149: Podcasters as Influencers (Ft. Kara Manatt from MAGNA & Edwin Wong from Vox Media)
Episode 148: Apple WWDC 2023 Recap
Episode 147: CES 2023 Trend Recap
Episode 146: Holiday Special - Innovation Gift Exchange
Episode 145: Holiday Shopping & Streaming Update
Episode 144: Direct Mail 2.0 (Ft. Dave Fink from Postie & Lauren Banks from USPS)
Episode 143: One-Way Ticket to Dynamic Island (Apple Event Recap)
Episode 142: The Glow-Up of Microsoft Ads (Ft. Jennifer Solomon-Baum)
Episode 141: The Metaverse Mid-Year Check-In (Ft. Joshua Lowcock)
Episode 140: Apple’s 2022 WWDC Recap
Episode 139: The State of Podcast Advertising (Ft. Alyssa Meyers from Morning Brew)
Episode 138: 2022 Google I/O Event Recap
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