When Laura Henshaw co-founded Keep It Cleaner, she had a vision of empowering women and changing their relationship with health and fitness. As the business evolved and the landscape shifted, Laura and her team needed a fresh perspective. Determined to adapt, they set out on the path of rebranding.
This week on Lady Startup Stories, we'll explore the moment Laura and her co-founder Steph Claire Smith knew she had to rebrand Kic. Discover how she crafted a new brand identity that resonated with her audience while staying true to her core values.
We'll discuss the rapid growth of Kic, the impact rebranding has had on the business and some of the mistakes made along the way. Plus, we'll see how the courageous step to rebrand has led to a brand evolution that Laura believes will take Kic one step closer to becoming an international household name.
This episode of Lady Startup Stories is made in partnership with Airbnb.
THE END BITS
Have your say! By completing our survey, and to say thank you for your time, you’ll go in the running to win a $50 gift voucher.
CREDIT
Host: Elfy Scott
Guest: Laura Henshaw
Producer: Cassie Merritt
Audio Production: Thom Lion
Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au
Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.
Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe
See omnystudio.com/listener for privacy information.
Starting A Business? These Are The Top 5 Things You Need To Know
Creating Modibodi: Kristy Chong’s Million-Dollar Idea
How Jennifer Jones Left Corporate And Created Her “Dream Life”
How Two Public Health Workers Launched A Clothing Label
Melanie Grant Is The Woman Behind Victoria Beckham & Nicole Kidman’s Skin
How Two Sisters Founded Two Very Different Companies
From $165 In The Bank To A Multi-Million Dollar Empire: Linda Hammond’s Story
How Lucy Bloom's "Biggest Fear" Launched Her Career
We're Back! Again!
BONUS: Pip Edwards Has Something To Say
Alana Built An After School Program That's Now In 40 Schools
BONUS: Our Best Tips For Your Tax Return
BONUS: How To Pull Off A Product Launch
BONUS: Why A Virtual Assistant Will Save You Time & Money
BONUS: How Go-To Nailed A Price Increase
BONUS: The Parts Of Your Business You Can Save On
BONUS: How To Go Viral On TikTok
BONUS: Influencer Marketing 101
BONUS: How To Make The Damn Thing
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
The Commercial Edge: Unleash the Power of People
The Indian Dream
TED Business
Finshots Daily
Let’s Do Shots!
My Daily Business Podcast