Sacking a supplier, can be a liberating experience. Do business, only with those that you love doing business with. I have some suppliers now that wow me and some I genuinely enjoy speaking to. They do more for me than supply a product, they help me grow my business too.
Its a handful of names those folks, but in the journey to getting here, there are all too many that take your business for granted. They add little value and expect your money.
I never expect a sale from any customer, so why it is any different in B2B is beyond me. One such supplier about 3 years ago we put out of our lives. At first there is the worry, "What will my customers say?" But the truth is, if they don't fulfill on time, they are probably taking your clientele on their own site. This happened on two occasions with two suppliers.
They no longer earn a penny from us and our labour. I have not heard of their brands much and I'm sure it was because I was not alone in this problem.
Never take your customers for granted, regardless of the end of the market you deal in. And on that, check out 'Delivering Happiness' by Tony Hsieh. A fantastic audiobook by the former CEO of Zappos shoe and apparel company.
Have a fantastic weekend, and a new interview with someone who broke the chains of 9 to 5 is coming soon.
@the_mobshow www.themobshow.com
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